Name: Strategies for Converting and Retaining Customers Online
Brand: University of California, Irvine
Availability: OnlineOnly
Rating: 4.7 (15 reviews)

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学生对 University of California, Irvine 提供的 Strategies for Converting and Retaining Customers Online 的评价和反馈

4.7

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114 个评分

课程概述

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Explore how to leverage keywords and search engine marketing in your ad campaigns - Develop a sample pay per click (PPC) ad campaign that aligns with your marketing goals - Analyze a landing page and identify successful and unsuccessful elements - Recognize how to apply calls-to-action to increase customer conversion - Identify tactics of customer conversion and retention to add to your digital marketing plan...

1 - Strategies for Converting and Retaining Customers Online 的 15 个评论（共 15 个）

创建者 Mohammad M

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Aug 27, 2021

This course provides essential materials in order to acquaintance with the latest tools about search engine marketing. I strongly recommend it.

创建者 Hannan N

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Feb 14, 2022

I've learned a lot through this course. 100% helpful in the real world.

创建者 Elizabeth N C

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Mar 2, 2021

key points are missing in practice and I delve into each topic and add a case study that resembles a real case.

创建者 Halima I J

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Jul 19, 2023

I so much enjoy this course! Quite an eye-opener!!

创建者 Eduardo .

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Sep 21, 2021

Great Course

创建者 عبدالله ي ع ر

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Jun 9, 2024

بالتوفيق

创建者 ELMER M P

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Nov 8, 2022

excelent

创建者 Moses F

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Nov 9, 2022

Great

创建者 Deepak S

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May 17, 2022

创建者 Мерзлякова О А

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Jun 20, 2024

创建者 Rajesh A

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May 20, 2022

Quick learning on Strategies for converting and Retaining customer online. Quick overviews on Microsites, landing page, Search Engine optimisation, online customer conversion, Customer retainsion tactics. Good learning experience