Name: Think Outside the Inbox: Email Marketing
Brand: Google
Availability: OnlineOnly
Rating: 4.8 (618 reviews)

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课程概述

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

601 - Think Outside the Inbox: Email Marketing 的 610 个评论（共 610 个）

创建者 Alexandra W

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Nov 20, 2025

Very outdated. Projects are poorly explained, and templates are rudimentary. There is no teaching, no way to ask questions, no way to gauge your skills or progress--it's all fake. Everything gets "100%" as long as you answer that you did it-but no of way knowing you did it right or well. The explanations that follow each "project" are below basic, and not remotely enough to truly help answer questions or check one's work. The supposed guides to help you learn any programs are truly awful--whatever I want to know, I will have to learn on my own.

创建者 Brandon M

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Nov 11, 2024

Nothing of value to learn here. It's a huge waste of time and money You'll learn more for free off of youtube, which you'll have to do anyways if you take this course since it teaches you nothing.

创建者 Liliana R R

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Aug 12, 2025

This course is very bad organized, is confuse and not easy to understand, explain a thing an the named is the worst way to teach. I'm having very bad time learning here. -