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返回到 Think Outside the Inbox: Email Marketing

学生对 Google 提供的 Think Outside the Inbox: Email Marketing 的评价和反馈

4.8
2,788 个评分

课程概述

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

热门审阅

SD

Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

DJ

Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

筛选依据:

101 - Think Outside the Inbox: Email Marketing 的 125 个评论(共 604 个)

创建者 John N C

Sep 26, 2025

I learned a great deal from the course. The material was straightforward and supported by numerous examples. The learning process was both fun and engaging.

创建者 Prime S

Mar 4, 2023

This was the best course so far for me. it was interactive a lot. This got my mind to really practice and see what i want to do before i finish the course.

创建者 Andrea D

Aug 22, 2022

I learn a lot about email marketing, there is hand on activities, I fully recomend this course for someone in the marketing area or want to learn about it

创建者 Anita

Oct 19, 2022

coursera courses are very understandable and easy to learn. This course is very usefull in present time there is all things coming on online plateform.

创建者 Thành

Jul 21, 2022

The course provides me with enough basic information for me to learn deeper. It is not just about theory but also practice, and that's is really helpful

创建者 paula B

Nov 16, 2023

This is a great course. It has helped and taught me so much. I am feeling very confidant as I move on to hit the ecommerce business with a bang!!!!!

创建者 Aistė D

Aug 8, 2022

The best instructor in the course so far. I also loved that we had so many practical tasks and could put our newly acquired knowledge into practice.

创建者 christine h

Oct 5, 2022

I have been exposed to so much new information and I will use all that I have learned to be a sucesse in e-commerence... thanks for all your help

创建者 Golnoosh S

Dec 24, 2022

it's very good for me .I think email marketing is very important for improving and developing your brand and keep your customer with loyalty part

创建者 Aleksandra R

Dec 5, 2022

It is a great program and methodology with a lot of practical activities that give a solid foundation to implement knowledge in real case studies

创建者 Aiden B

Feb 22, 2024

Favorite course in the program! As with the other courses though, I feel that explanations about why answers are right/wrong would help a lot.

创建者 FEYISARA A

Jun 12, 2024

This course is detailed, easy to understand and very practical. I highly recommend it for everyone interested in email and digital marketing.

创建者 Nelia C P

Feb 18, 2025

This course provides a very detailed information with actual practice and activities. This will help me a lot in my Email Marketing journey.

创建者 FÁBIO S

Aug 2, 2023

Curso bastante puxado mas agradeço pela oportunidade de estudar e aprender algo importante para minha futura profissão em Marketing Digital.

创建者 Ivana S

May 10, 2022

This course gives a great understanding of Email marketing and has practical examples and activities that really help to land the concepts!

创建者 Stare D

Sep 13, 2022

I found the content engaging, informative, and challenging. The presentation of the materials was very professional, and very effective.

创建者 Jim H

Aug 14, 2022

Excellent course - learned a TON about how email marketing works, how to craft successful marketing emails and how to analyze related data

创建者 Brennon H

Apr 13, 2023

If you actually work through the assignments, discussions, and quizzes, you will gain a lot of knowledge and practical hands on learning.

创建者 Riya S

Jun 12, 2022

This course is amazing I never thought the studies and examplers Activities were very helpful . Thank you our instructer and Coursera.

创建者 Alassane S S

Jun 29, 2025

Pour le moment c est le cours que jai plus aime dans le marketing digitaL..... Beaucoup de pratiques realiste et realisable. j adore

创建者 Waqar B

Jan 12, 2023

This course is fantastic that I have made up my mind to learn it thoroughly and to start my career as an email marketing specialist.

创建者 juan i c

Jul 26, 2023

I have enjoyed this course very much! Tons of important information that will allow me to develop my skills as a digital marketer.

创建者 Bayrem

May 22, 2023

excellent course, it was very helpful for me and it gives me more informations and knowledge about fundamentals of email marketing

创建者 Miklos B

Feb 3, 2024

It was the toughest one so far. But in a course teaching us how to make 42 USD from 1 USD with email marketing needs to be tough.