If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
AG
I still need to look how the course can be applied to digital products and apps world. May be you can add more lectures on that? I am happy to share some stuff on that
CA
A great approach on undertand your competitors and how to interact with them regatrding pricing matters, avoiding or having a confrontation in a price war.
MA
Excellent course with a lot of practical examples and great learning.
GN
Wonderful course! Really like the course structure and the way it has been taught.
AH
I have added new information to me, it was an excellent course and I would like to complete another course. and I would to thank all teachers
JJ
Again, a great course within this specialisation.
AG
Good for basic understanding and it is a beginners course
RS
Great course, great specialization. A very nice presentation of the Market and Competition lens - legal, game theory and cooperation through competition, all come together very nicely in this course.
RN
The course provides real life examples, case studies. It was very helpful!
JJ
Good introductory class for the basics of pricing strategies
MN
Great course, Great tutors and helps me in many ways to grow. Thanks to the UVA and BCG teams.
IS
I had a fantastic learning time through the course!!!
显示：20/29
Excellent course with a lot of practical examples and great learning.
The course offers a deep insights in terms of market value, market share and market proportion a product holds from pricing angle and its impact on economy & budget all together.
The collaboration with BCG has resulted in an excellent offerings in terms of knowledge, practical and theoretical as offered. As student of economics in high school, the course surely offers a greater impact as in seen through concepts of Macroeconomics, Microeconomics and classical theory evaluated (in essence) throughout the courses taken.
I highly recommend this course for understanding the competition angle in pricing strategy. Course contains so much practical and real life examples share by very experienced professionals. Great learning experience. The professors have done a great job in sharing their knowledge in a very clear and concised manner.
This course covers important topics related to competition and how it affects product pricing. In my opinion, the course is sufficient for pricing goods across different distribution channels. Assignments and quizzes are well-balanced in terms of evaluating the course concepts. Highly recommended!
https://lnkd.in/dqt6VDPd - Cost and Economics in Pricing Strategy - Nota recebida: 91.25%
https://lnkd.in/d2hYwHhX - Customer Value in Pricing Strategy - Nota recebida: 81.66%
https://lnkd.in/dhgpJCm7 - Market and Competition in Pricing Strategy Nota alcançada 86.25%
Great course, great specialization. A very nice presentation of the Market and Competition lens - legal, game theory and cooperation through competition, all come together very nicely in this course.
The course is well structured and provide lot of information to grasp. I will suggest all the MBAs and budding entrepreneur to go through the course and learn each and every thing.
A great approach on undertand your competitors and how to interact with them regatrding pricing matters, avoiding or having a confrontation in a price war.
I have added new information to me, it was an excellent course and I would like to complete another course. and I would to thank all teachers
each video in this course is great ! I really appreciate the two teachers give me so excited and practical content !!!
Great course, Great tutors and helps me in many ways to grow. Thanks to the UVA and BCG teams.
Wonderful course! Really like the course structure and the way it has been taught.
The course provides real life examples, case studies. It was very helpful!
Good for basic understanding and it is a beginners course
I had a fantastic learning time through the course!!!
Again, a great course within this specialisation.
Super course - really relevant and engaging.
Just superb. One of the best MOOCs ever.
Excellence course, I have learnt a lot!
Exceptional course. Really liked it