This course builds on foundational public relations concepts by examining how organizations communicate with media and external audiences in complex communication environments. Learners explore the role of public relations in branding and storytelling, with particular attention to how organizational mission and core values guide message development across traditional and digital media.
YM
It is a good and important course for those who are in the field of Public Relations.
显示：20/26
An excellent course to learn about working with journalists and managing crises from a public relations perspective.
It is a good and important course for those who are in the field of Public Relations.
I learned a lot thank you so much
Straightforward and clear.
best place to learn from
The professor is good and we learn a lot but the peer-graded assignments are an illogical measure of success. Asking other learners who themselves are still barely entering the field to pass or fail other students is really unfair and horrible. A lazy approach to this course. Deeply disappointed.
Muito bom gostei muito
SANGAT BAGUS SEKALI
прикольно
lovely
BAGUS
Great
شكرا
رائع
Apt!
Good
جيد
لا
.
This course was a great introduction to how the media responds to requests from PR practitioners for coverage of their stories. I learn about AP writing style, components of press releases and press release pitches, how to relate to journalists, and how important it is to keep the audience in mind, as well as provide newsworthy press releases. The peer-review assignments were challenging and I really enjoyed having the chance to research and write a press release. It can be frustrating waiting for your peer-learners to actually review your assignment, but patience pays off in the end.