This graphic design course empowers you to create impactful visuals across various mediums. You'll explore digital and print design techniques, learn to apply marketing principles, and refine your work through client feedback and iteration. By the end, you'll have the skills to design exceptional graphics for any project, from captivating social media ads to professional printed materials.
By the end of this module, you'll be able to:
• Develop skills in creating digital and print media materials using Adobe Photoshop and Illustrator.
• Design effective marketing materials, including web banners, social media graphics, and email templates.
• Prepare files for print production, understanding printing techniques and specifications.
• Complete a final project demonstrating the ability to design and produce digital and print media materials for a video game release.
This is an introduction course, intended for aspiring graphic designers who want to gain a comprehensive understanding of design principles and techniques for both digital and print media, graphic designers seeking to expand their expertise in digital and print media, and anyone wanting to create visually compelling designs, including designing for social media, websites, or printed brochures. To succeed in this course, you should have basic literacy, familiarity with basic design principles, and access to Adobe Photoshop and Adobe Illustrator.
This module demonstrates how to create eye-catching and effective web banners that leave a lasting impression. Learn the technical and design fundamentals, including standard sizes, file formats, typography, and essential components, to ensure banners are visually appealing and optimized for the web. Learn practical Photoshop techniques for image optimization, layer management, and export, streamlining the workflow and preparing designs for seamless handoff to developers. Elevate banners with animations, interactive elements, and mobile optimization, all while adhering to best practices and accessibility guidelines for a user-friendly experience.
涵盖的内容
12个视频6篇阅读材料5个作业
显示有关单元内容的信息
12个视频•总计40分钟
Welcome to Digital and Print Media Design•3分钟
Introduction to digital media design•2分钟
Web banner specifications•3分钟
Choosing the right file format and optimization•4分钟
Essential components of a web banner•4分钟
Principles for impactful banners•2分钟
Effective banner design: Capturing attention and driving clicks•3分钟
The journey of a user's eye: How people scan web banners and social media graphics•2分钟
Designing effective call to actions (CTAs)•5分钟
Slicing and exporting for Web•3分钟
Animation in Web banners•3分钟
Mobile-first design: Optimizing for smaller screens•4分钟
6篇阅读材料•总计60分钟
Welcome to the Digital and Print Media Design syllabus•10分钟
Meet Pixel Forge Games•10分钟
Web typography essentials•10分钟
Layer Management in Photoshop•10分钟
Web banner design best practices•10分钟
Exemplar: Enhance the Web banner for PixelForge Games•10分钟
5个作业•总计180分钟
Recognize the essentials of a web banner•15分钟
Recognize design principles and Photoshop techniques•15分钟
Activity: Design a dynamic Web banner for PixelForge Games•60分钟
Activity: Enhance the Web banner for PixelForge Games•60分钟
Identifying effective CTAs and designing an effective email template•30分钟
Print media design
第 2 单元•小时 后完成
单元详情
This module focuses on the art of designing captivating print materials using Adobe Illustrator. Learn to craft flyers and posters that effectively communicate a powerful message that leaves a lasting impression. Explore the essential steps involved in preparing your files for print production, ensuring designs translate seamlessly from screen to paper. Apply skills learned by creating a professional-quality printed poster in Illustrator, promoting a game launch event and showcasing your proficiency in print media design.
涵盖的内容
27个视频8篇阅读材料7个作业
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27个视频•总计81分钟
Introduction to print media design.•2分钟
Image selection and placement in print design•4分钟
Purpose and audience of flyers and posters•3分钟
Create a flyer in Illustrator•3分钟
The journey of a printed piece: From concept to final product.•2分钟
Layout and composition for print media•3分钟
Create a poster layout in Illustrator•4分钟
Brand and consistency in print design•3分钟
Accessibility in print design•3分钟
Ensure error-free print production•3分钟
The power of print: How physical design can make a lasting impression•3分钟
Print resolution and image quality•4分钟
The printing process: A behind-the-scenes look at how your designs come to life•2分钟
Set up bleed and trim in Illustrator and package for print•3分钟
Communication, proofing, and pre-press checks•3分钟
Different printing techniques•4分钟
From screen to print: The transformation of digital artwork into physical media•3分钟
Purpose and audience of a game launch event poster•3分钟
Key elements of an effective poster•3分钟
The life of a poster: From design to display at the event•2分钟
Designing for large format: Considerations for scale and viewing distance•4分钟
Incorporate game branding and visual style into the poster design•3分钟
Utilize character artwork and game screenshots effectively•3分钟
Design a game launch poster in Photoshop and prepare it for print production•3分钟
Print considerations for posters•3分钟
Presentation, feedback and iteration•3分钟
The impact of a well-designed poster•2分钟
8篇阅读材料•总计80分钟
The anatomy of a well-designed flyer•10分钟
Design effective brochures and eye catching flyers•10分钟
Set up designs for professional printing•10分钟
Paper weights and finishes•10分钟
Essential elements for successful print media•10分钟
Create impact in poster design•10分钟
Key design elements and strategies for a game poster•10分钟
Exemplar: Create a printed poster for a PixelForge Games launch event•10分钟
7个作业•总计180分钟
Recognize the elements of a well-designed flyer•15分钟
Identify principles of print media design•15分钟
Identify how to prepare files for print production•15分钟
Identify how to create an impactful poster•15分钟
Activity: Design a poster layout for PixelForge Games•45分钟
Activity: Create a printed poster for a PixelForge Games launch event•45分钟
Identify effective brochure, flyer, and poster design•30分钟
Creating game characters and scenes in Illustrator
第 3 单元•小时 后完成
单元详情
This module explores the combination of design and marketing, demonstrating how to create visuals that captivate audiences and drive action. Learn to design impactful materials for advertising campaigns, incorporating key marketing principles to ensure designs resonate with the target audience. Apply learned skills to a real-world project, crafting a compelling web banner in Photoshop that effectively promotes a game and drives engagement.
涵盖的内容
12个视频1篇阅读材料2个作业1次同伴评审
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12个视频•总计39分钟
Introduction to creating game characters and scene designs in Illustrator•2分钟
Showcase gameplay: Using visuals and trailers in video game marketing•5分钟
The evolution of video game marketing visuals: From pixel art to photorealistic graphics•3分钟
Design for different media channels (print, digital, social media)•5分钟
The 4 Ps: Product, price, place, promotion•4分钟
The power of branding: How a strong brand identity can drive business success•2分钟
The role of design in creating a consistent brand experience•3分钟
Character design and its impact on marketing•3分钟
Create a game character illustration in Illustrator for a game launch poster in Photoshop•3分钟
The emotional impact of visuals: How game trailers and screenshots can create excitement and anticipation•2分钟
Designing for different platforms and channels•4分钟
Convey the game's atmosphere and setting•3分钟
1篇阅读材料•总计10分钟
Visual storytelling in video game marketing: Key principles and techniques•10分钟
2个作业•总计45分钟
Recognize the role of game visuals in marketing•15分钟
Recognize the impact of visuals on marketing•30分钟
1次同伴评审•总计90分钟
Activity: Create a captivating game character and design a dynamic game scene for PixelForge Games•90分钟
Client feedback and Iteration
第 4 单元•小时 后完成
单元详情
This module emphasizes the vital role of client feedback and iteration in achieving exceptional design outcomes. Learn to receive, interpret, and skillfully implement client feedback into designs, fostering effective collaboration and compromise. Discover techniques for refining work through self-critique and user testing, recognizing the importance of continuous improvement in the design process. Apply learned skills to a real-world scenario by revising a marketing design based on client feedback, showcasing the ability to communicate effectively, problem-solve creatively, and deliver designs that exceed expectations.
涵盖的内容
16个视频3篇阅读材料4个作业
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16个视频•总计47分钟
Introduction to client feedback and iteration.•2分钟
The importance of client feedback•3分钟
Active listening and effective communication: Building rapport and understanding client needs•2分钟
Decoding feedback: Interpreting both explicit and implicit suggestions•1分钟
Prioritizing feedback: Identifying key points and areas for improvement•3分钟
Managing revisions and iterations: Staying organized and efficient throughout the feedback process•3分钟
Dealing with difficult feedback: Handling criticism and managing client expectations•3分钟
Fostering positive client relationships•3分钟
Understanding and addressing client concerns•3分钟
The power of collaboration•2分钟
Conduct user testing•4分钟
Analyze and interpret feedback: Identifying patterns and actionable takeaways•4分钟
Implement changes effectively•3分钟
Documenting your process: Keeping track of iterations and design decisions•3分钟
Find solutions that satisfy both the client and your design vision•5分钟
The client-designer partnership•2分钟
3篇阅读材料•总计30分钟
The anatomy of a successful client feedback session: A visual guide to effective communication and collaboration•10分钟
A designer's guide to navigating revisions and maintaining creative integrity•10分钟
Digital and Print Media Design Summary•10分钟
4个作业•总计120分钟
Managing client feedback•15分钟
Identify the power of iteration•15分钟
Activity: Revise PixelForge Games designs based on peer feedback•60分钟
Recognize how to turn client feedback into opportunities•30分钟
Xbox is a prominent player in the video game industry, encompassing a wide range of products and services beyond just consoles. It has evolved significantly since its inception in 2001, becoming a multi-faceted brand that caters to gamers across various platforms.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.