Build practical B2B sales negotiation and AI-enabled selling skills to plan deals, influence stakeholders, and close complex sales with confidence. This Professional Certificate helps you strengthen capabilities that modern sales professionals rely on, including active listening, persuasive storytelling, value-based selling, stakeholder mapping, pricing conversations, CRM workflows, and strategic pipeline management.
Across seven courses, you’ll progress from foundational sales communication to advanced negotiation planning, relationship management, AI-supported sales workflows, and solution presentation. You’ll learn how to manage the sales funnel, prepare for negotiations, respond to objections, and connect business solutions to real client needs. The program also introduces practical ways to use AI tools to support communication, analyze sales activities, and improve decision-making.
Hands-on projects allow you to apply these skills in realistic sales scenarios, such as planning deal strategies, improving sales workflows, and presenting solutions to stakeholders.
This program is designed for learners preparing for B2B sales, business development, and account management roles, as well as early-career sales professionals who want to strengthen negotiation skills and use technology to improve sales performance. It’s ideal for those looking to build confidence in complex sales conversations and deliver greater business value to clients.
应用的学习项目
This program includes hands-on projects that simulate real B2B sales scenarios, allowing learners to apply negotiation, communication, and deal-planning skills in practical contexts. Learners will develop work samples such as negotiation plans, stakeholder maps, sales communication drafts, and strategic deal proposals. They will also practice improving CRM-based sales workflows and using AI tools to support sales communication and preparation.
Through these projects, learners will solve realistic sales challenges, including planning negotiation strategies, responding to client objections, optimizing sales processes, and presenting solution-focused recommendations. These portfolio-ready projects help learners demonstrate their ability to manage complex sales conversations, apply AI-supported workflows, and design effective sales strategies—skills they can show case in interviews or professional portfolios.
