This beginner-friendly professional certificate in community management, developed in partnership with Meta, helps you plan, grow, and manage online communities using Meta technologies, analytics and AI tools.
Community management is a growing digital skill used across marketing, social media, and engagement-focused roles, such as customer experience. As brands turn to online communities to build stronger relationships with their audiences, these skills are becoming more valuable than ever.
The program focuses on real-world skills used by community managers, social media managers, and digital engagement specialists. You’ll learn to develop engagement strategies aligned with business goals, create content that encourages participation, establish clear community guidelines, moderate responsibly, and measure community performance using analytics and insights.
You’ll gain experience with Meta AI tools, explore Meta products and apply your skills to real-world scenarios. The program also covers inclusivity, conflict resolution, crisis response, and long-term community growth, and prepares you for the Meta Certified Community Management Exam.
This program is ideal for career starters, career switchers, small business owners, and professionals looking to expand their toolkit. No prior experience required. You'll finish with a strong foundation in community management, the confidence to apply these skills across roles and industries, and a professional certification from Meta.
应用的学习项目
Throughout this program, you’ll complete hands-on, project-based work that reflects the core responsibilities of an entry-level community manager. Across four courses, you’ll build portfolio-ready case studies you can use in resumes, interviews, and job applications.
Projects include:
Creating a community engagement strategy document that aligns with business and audience goals
Drafting a moderation strategy and crisis management plan with community guidelines
Developing a comprehensive analytics framework for a community
Creating a detailed growth strategy and content plan
Together, these projects help you prove your community management skills through practical application and a professional portfolio.
