Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Harnessing AI for Business Impact 专项课程

Harnessing AI for Business Impact 专项课程

Strategic AI Implementation for Business Growth. Execute comprehensive AI strategies that drive measurable business impact and competitive advantage.

位教师：Kelley O'Connell

包含在 Coursera Plus 中

了解更多

8 门课程系列

深入学习学科知识

4.8

（22 条评论）

中级等级

推荐体验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

8 门课程系列

深入学习学科知识

4.8

（22 条评论）

中级等级

推荐体验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Develop and execute comprehensive AI strategies that align with organizational goals and drive sustainable business value.
Implement generative AI solutions including custom GPTs and ChatGPT for customer support, content creation, and decision-making.
Create ethical AI governance frameworks while navigating controversial AI concepts and ensuring responsible implementation.

要了解的详细信息

可分享的证书

添加到您的领英档案

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

精进特定领域的专业知识

向大学和行业专家学习热门技能
借助实践项目精通一门科目或一个工具
培养对关键概念的深入理解
通过 Coursera Instructor Network 获得职业证书

专业化 - 8门课程系列

Transform your organization with practical AI implementation strategies. This comprehensive program guides business leaders through understanding generative AI fundamentals, developing strategic frameworks, and executing enterprise-wide AI solutions. Learn to leverage ChatGPT, custom GPTs, and large language models to drive innovation, enhance customer experiences, and create sustainable competitive advantages across all business functions.

应用的学习项目

Apply your learning through hands-on activities and interactive dialogues to help you translate AI concepts into actionable business strategies that address real operational needs, from developing a custom GPT strategy for your business context to designing enterprise ChatGPT solutions for customer support and content creation.

What are GPTs and How can they work for my business?

第 1 门课程2小时

您将学到什么

Understand custom GPTs and their applications in business
Apply custom GPTs for business tasks
Identify real-world examples of using custom GPTs for AI integration in business
Utilize AI effectively in business tasks

您将获得的技能

类别：Business Process Automation

类别：Business Transformation

类别：Digital Transformation

类别：Strategic Thinking

类别：Strategic Decision-Making

类别：Market Research

类别：Artificial Intelligence

类别：Financial Forecasting

类别：Forecasting

类别：Prompt Engineering

类别：Innovation

类别：ChatGPT

类别：Customer Support

类别：Market Analysis

类别：Generative AI

类别：Supply Chain Management

AI for Business: Generation & Prediction

第 2 门课程4小时

您将学到什么

Analyze the historical evolution of AI and Generative AI to promote critical thinking.
Differentiate between various generative AI models and identify their advantages across frameworks.
Construct strategies for implementing generative AI applications in business environments and determine the best models for specific contexts.
Illustrate the advantages and benefits of implementing generative AI in practical business environments.

您将获得的技能

类别：Data-Driven Decision-Making

类别：Generative AI

类别：Innovation

类别：Digital Transformation

类别：Artificial Intelligence

类别：Analytical Skills

类别：Financial Forecasting

类别：Artificial Intelligence and Machine Learning (AI/ML)

类别：Content Creation

类别：Responsible AI

类别：Business Ethics

8 Most Controversial Terms in AI, Explained

第 3 门课程4小时

您将学到什么

This is aimed at absolutely anyone interested in AI, from c-suite and software engineers to curious parents and engaged amateurs. No technical background is necessary, as no matter your background you will leave much better informed about key (and controversial) terms in AI.

You will learn about 8 of the key terms used in AI - which are bandied around as if everyone should know them. Each term comes with complex and storied histories and implications, relevant to both practitioners and interested onlookers. What does 'stochastic parrot' actually mean, and are LLMs merely parrots? Do language models actually 'reason' and has the idea of 'emergent behaviors' been debunked already? Why is the term 'open source' being replaced with 'open weights' and what on earth is meant by 'artificial general intelligence'? I challenge anyone to leave this short 3-5 hour course without a much more nuanced understanding of the key debates in AI.

您将获得的技能

类别：Large Language Modeling

类别：Artificial Intelligence

类别：Open Source Technology

类别：Machine Learning

类别：Responsible AI

类别：Generative AI

GenAI for Everyone

第 4 门课程1小时

您将学到什么

Discover what GenAI is, including its capabilities and limitations.
Gain an understanding of the broad applications of GenAI across different teams and roles.
Explore the ethical considerations and the future of work with GenAI.

您将获得的技能

类别：Generative AI

类别：AI Product Strategy

类别：Creative Problem-Solving

类别：Prompt Engineering

类别：Critical Thinking

类别：Responsible AI

类别：Machine Learning

类别：Data Ethics

类别：Artificial Intelligence

类别：Information Privacy

User Awareness and Education for Generative AI

第 5 门课程5小时

您将学到什么

Explain the background of Generative AI and how it differs from older AI models.
Describe how Generative AI is impacting the world of business and entertainment.
Describe ways to enhance user awareness and encourage ongoing education around AI and Generative AI.
List ways to build user trust in AI systems.

您将获得的技能

类别：Generative AI

类别：Human Computer Interaction

类别：End User Training and Support

类别：Ethical Standards And Conduct

类别：User Feedback

类别：Artificial Intelligence

类别：Responsible AI

类别：AI Product Strategy

类别：Information Privacy

类别：Data Ethics

Understanding Large Language Models in Business

第 6 门课程3小时

您将学到什么

Evaluate the opportunity of LLMs and utilize their capabilities for their business.
Review the opportunities provided by current LLMs, as well as current limitations in certain business applications.
Develop a roadmap to design and implement new business ideas using LLMs.
Analyze current trends of LLMs and work to “cut through the noise.”

您将获得的技能

类别：Large Language Modeling

类别：Generative AI

类别：Technology Roadmaps

类别：Analytics

类别：Trend Analysis

类别：Market Trend

类别：MarTech

类别：Artificial Intelligence and Machine Learning (AI/ML)

类别：Artificial Neural Networks

类别：Business Strategy

类别：Program Development

类别：Content Marketing

类别：Real Time Data

类别：OpenAI

类别：Business Marketing

类别：LLM Application

类别：Customer experience improvement

类别：ChatGPT

Build and Execute an Organisational AI Strategy

第 7 门课程5小时

您将学到什么

AI is the hottest, most exciting technology to burst onto the scene in recent years. Its impact is so big, it is revolutionizing industries all over the globe. If you are an executive, you may be wondering how to harness AI's incredible power for your organization. Well, this course is going to show you how to do just that.

This Short Course was created to help leaders in organizations harness the power of AI to create long-term value for their businesses. By completing this course you'll be able to develop and execute an effective AI Strategy for your organization that enables efficiency, growth, and an increased competitive advantage. More specifically, in this 1.5-hour long course, you will learn how to develop your organization's GenAI capability to enable the sustainable delivery of AI-powered solutions, analyze the potential applications of GenAI in your organization, identify opportunities for improvement and expansion, and apply a governance structure that assures the implementation of GenAI solutions that are ethical and compliant with legislation. This course is unique because it will give you all the essentials you will need to turn your organization into an AI-fueled powerhouse.

您将获得的技能

类别：Responsible AI

类别：Innovation

类别：Generative AI

类别：Governance

类别：Regulation and Legal Compliance

类别：Artificial Intelligence

类别：Strategic Leadership

类别：Business Strategy

类别：Operational Efficiency

类别：Organizational Strategy

类别：Technology Strategies

OpenAI ChatGPT: Enterprise Solutions Unleashed

第 8 门课程2小时

您将学到什么

Evaluate the strategic benefits of ChatGPT and determine how to leverage it effectively within enterprise operations
Apply ChatGPT to enhance customer support, ensuring faster, more accurate, and empathetic responses
Create high-quality content using ChatGPT, ensuring it aligns with specific business goals
Analyze and interpret data using ChatGPT to generate actionable insights that inform strategic business decisions

您将获得的技能

类别：Data Analysis

类别：Content Creation

类别：ChatGPT

类别：Customer Support

类别：Operational Efficiency

类别：Data-Driven Decision-Making

类别：Generative AI

类别：Prompt Engineering

类别：Business Intelligence

类别：Automation

类别：Customer Service

类别：Customer experience improvement

类别：Content Strategy

类别：OpenAI

类别：Artificial Intelligence

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Kelley O'Connell

11 门课程33,585 名学生

Phil Gold

Coursera Instructor Network

9 门课程19,106 名学生

Reza Moradinezhad

Coursera Instructor Network

4 门课程3,414 名学生

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常见问题

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.