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This comprehensive Digital Marketing Analytics Specialization equips you with advanced skills to excel across multiple marketing channels, including SEM, paid campaigns, analytics, and AI-driven strategies. Through diverse modules, you’ll master campaign creation, optimization, and performance evaluation to drive targeted traffic, enhance engagement, and boost ROI.
By the end of this program, you will be able to:
Master SEM and Paid Campaigns: Create, optimize, and manage SEM campaigns and paid strategies to maximize visibility and drive targeted traffic effectively.
Implement Conversion Rate Optimization (CRO): Enhance business growth with high-converting landing pages, dynamic ads, and advanced targeting strategies for improved user engagement and ROI.
Analyze and Optimize Marketing Performance: Utilize tools like Google Analytics and advanced attribution models to measure KPIs, optimize marketing funnels, and enhance ROI.
Leverage AI in Marketing: Apply AI technologies for predictive analytics, visual search, and chatbot implementations to transform marketing strategies and improve customer interactions.
Guided by industry experts, you’ll engage in hands-on activities and real-world examples, preparing you for success in the dynamic field of digital marketing.
应用的学习项目
- Project Name: Search Engine Marketing for a Banking and Financial Services Company
- Project Name: Create campaign strategies to attract more customers
- Project Name: Analyze Customer Journey Using Google Analytics, Reduce Bounce and Exit Rates, Use ROI Measurement Tools, and Test the Keyword Report for a Hotel Website
