Email Marketing Salary: What to Know in 2025

Key takeaways

Email marketing remains an efficient, effective way for brands and marketers to connect with consumers. Explore key facts to know:

• The average email marketing salary is $64,000, including forms of additional pay like commissions and bonuses [1].

• Working in email marketing can offer many rewards, like building meaningful relationships with customers via their inboxes and getting to use the latest technologies, like customer relationship management (CRM) tools.

• You can use email marketing to target a new audience and build awareness, with your salary typically increasing based on factors such as experience, industry, and your completed education.

Learn more about the factors that may impact your earning potential as you consider your career path. Then, consider enrolling in the Google Digital Marketing and E-commerce Professional Certificate. In as little as six months, you’ll have the opportunity to learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job. Upon completion, earn a shareable credential to add to your resume or LinkedIn profile.

Email marketing salary: Your guide to earning more

So, how much do email marketers make? Whether you’re just starting a career as an email marketer or you have some experience, knowing the typical email marketing salary can make it easier to reach your career goals. The estimated total pay for an email marketer in the US, as of October 2025, is $64,000, according to Glassdoor [1]. Total pay includes average base salary and additional compensation such as bonuses, commissions, or profit sharing.

Salaries* in email marketing can vary depending on several factors, including the following. 

*These figures include base salary and additional pay, which may represent profit-sharing, commissions, bonuses, or other compensation.

Experience

An email marketer with less than a year of experience can make $59,000, while an email marketer with more than 15 years of experience makes $82,000 [1]. 

Industry

An email marketer who works in the education industry can make $75,000, while an email marketer in information technology makes $68,000 [1].

Location

An email marketing specialist in New York, NY, makes $82,000 [2], while an email marketing specialist in Atlanta, GA, makes $81,000 [3].

Who’s hiring?

The top-rated companies on Glassdoor (4.0/5 stars or higher) hiring email marketers in October 2025 include Grab Digital, Aura, Daniel Owen Ltd., and Chronos Agency. [1]. 

Email marketing specialist salary: 8 roles

Working in email marketing can offer many rewards, like building meaningful relationships with customers via their inboxes and getting to use the latest technologies, like customer relationship management (CRM) tools. In addition to the factors listed above, your job title and seniority in email marketing can determine your salary in this field. 

Explore Glassdoor’s October 2025 US salary averages for different job titles, ranging from entry-level and mid-career roles to leadership roles. The numbers listed represent the estimated total pay, which includes base salary and additional pay from sources like profit-sharing, commissions, bonuses, or other compensation.

What do email marketers do?

The specific job responsibilities of an email marketer may vary depending on the industry, company, actual job title, and seniority. The following offers a general list of tasks and projects you might be responsible for in an email marketing role.

Entry-level email marketers

• Execute marketing campaigns

• Manage email lists

• Set up email automation

• Stay up to date on email marketing best practices

Email marketing leaders

• Develop and measure email marketing campaigns

• Manage email marketing teams

• Develop landing pages

• Oversee email marketing design 

How to become an email marketer

As with job responsibilities, the specific qualifications required of an email marketer may vary depending on industry, company, job title, and seniority. In addition to robust marketing skills, the following offers a general list of qualifications you may need to fill an email marketing position:

• Bachelor’s degree in marketing, business, or related field 

• Knowledge of email marketing platforms and strategies

• Experience in digital marketing 

• Writing and communication skills 

Email marketing salary tips

Now that you know more about the current salary averages for different roles in email marketing, the next thing to consider is how you might increase your earning potential. Use the strategies below to explore salary possibilities for your career. 

1. Research salary data. 

Use the salary averages above as a starting point, and begin researching current salaries for the email marketing roles you’re interested in. Take note of how different cities, experience levels, skills, and other factors may affect what you can earn. Knowing salary averages can make it easier to discuss or negotiate your salary with potential employers and plan your career accordingly.

Along with knowing salary data for email marketing, monitor the employment landscape on a regular basis. Peruse email marketing job listings, research the companies that are hiring, and make a list of the skills required to be competitive in this field. 

2. Build email marketing skills. 

Building new email marketing skills can help you earn more in this field. To build skills, you can sign up for courses, training, or certificate programs in email marketing. Before investing in a learning experience, research the email marketing skills that are in high demand. ZipRecruiter’s Career Keyword Mappers for email marketing manager and email marketing specialist list the following as top skills appearing on job descriptions for these roles [4, 5]:

• Email marketing

• Marketing automation

• CRM

• HTML

• Collaboration

You can also gain new email marketing skills through experience. If you’re new to email marketing, consider internships, freelance projects, and entry-level positions to gain exposure to the top technologies, approaches, and techniques in this field. If you’re looking to advance your career in this field, investigate email marketing projects you can take on in your current role that will help your employer reach business goals. 

Learn more: Email Marketing Certification: 4 Certifications to Boost Your Career

3. Know your salary and career goals. 

Take into consideration the salary averages for different email marketing roles and the factors that affect salary. With these details in mind, reflect on your salary and career goals.

• How much do you want to make per year? 

• How does this figure compare to salary averages? 

• What actions can you take to reach this goal? 

4. Prepare to make a career move.

Making a career move could bring about a salary increase, as well as lead to bigger achievements and more overall satisfaction with your professional life. Reflect on the goals you’ve articulated. Then, consider preparing for one of the following career moves:

• Applying for a new email marketer job

• Applying for a leadership position, such as email marketing manager or director of email marketing

• Switching industries to one with higher salary averages for email marketers

• Moving to a different city where email marketing salary averages tend to be higher

• Starting your own business as an email marketing consultant 

Build in-demand skills with our free resources

Embark on an email marketing career path and discover resources to help you grow by visiting our Career Resource Hub. Plus, explore marketing tools, build new skills, and learn from industry professionals:

• Watch a video: 5 AI Tools That Will TRANSFORM Your Digital Marketing Strategy

• Learn from an expert: Marketing Career Path: How I Became a Brand Marketing Manager at Coursera

• Discover career advancement options: Digital Marketing Career Progression: Job Levels & Skills to Advance

With Coursera Plus, you can learn and earn credentials at your own pace from over 350 leading companies and universities. With a monthly or annual subscription, you’ll gain access to over 10,000 programs—just check the course page to confirm your selection is included. 

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