营销战略课程可以帮助您学习客户细分、品牌定位、竞争分析和活动策划。您可以掌握数据解读、数字营销战术和内容创作策略方面的技能。许多课程都会介绍 Google Analytics、社交媒体管理平台和电子邮件营销软件等工具,展示这些资源如何增强您的营销工作并有效跟踪绩效。

Coursera
您将获得的技能: Marketing Planning, Dashboard, Project Schedules, Marketing Strategies, Marketing Budgets, Content Performance Analysis, Competitive Analysis, Timelines, Project Planning, Marketing Analytics, Marketing Effectiveness, Strategic Marketing, Business Intelligence, Performance Analysis, Project Estimation, Data Integration, Cost Benefit Analysis, Budget Management, Market Research, Search Engine Marketing
中级 · 课程 · 1-3 个月

您将获得的技能: Customer Retention, Brand Awareness, Brainstorming, User Feedback, Stakeholder Communications, Team Performance Management, Meeting Facilitation, HubSpot CRM, Customer Relationship Management (CRM) Software, Stakeholder Management, Customer experience strategy (CX), Marketing Strategies, Data Storytelling, Team Management, Team Leadership, Looker (Software), Dashboard, Marketing, Project Planning, Kanban Principles
中级 · 专项课程 · 1-3 个月

您将获得的技能: Drive Engagement, Instagram, Goal Setting, Target Audience, Prioritization, Community Development, Social Media Content, Entrepreneurship, Business Planning, Professional Development, Smart Goals, Business Priorities, Personal Development, Content Strategy, Business Strategy, Telecommuting, Content Creation, Marketing Strategies, Marketing, Business
初级 · 专项课程 · 1-3 个月

Alex Genadinik
您将获得的技能: Marketing Planning, Marketing Strategies, Advertising, Marketing Effectiveness, Marketing, Customer Acquisition Management, Growth Strategies, Business Marketing, Digital Advertising, Content Marketing, Target Market, Digital Marketing, Email Marketing
混合 · 课程 · 1-3 个月

Alex Genadinik
您将获得的技能: Surveys, Market Research, Target Market, Marketing Psychology, Focus Group, Consumer Behaviour, Interviewing Skills, Business Research, Customer Insights, Marketing Strategies, Market Analysis, Persona Development, Qualitative Research, Data-Driven Decision-Making, Competitive Analysis
混合 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Value Propositions, Social Media Marketing, Market Research, Social Media Strategy, Strategic Planning, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Modeling, Customer Analysis, Web Analytics and SEO, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting
攻读学位
初级 · 专项课程 · 3-6 个月

IE Business School
您将获得的技能: 战略营销, 商业, 营销策略与技巧, 营销效果, 营销业务, 案例研究, 营销策划, 同行评审, 竞争分析, 营销管理, 目标市场, 消费者行为, 酒店管理, 市场分析
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing, Marketing Planning, Marketing Management, Strategic Marketing, Market Analysis, Marketing Strategies, Business Marketing, Consumer Behaviour, Digital Marketing, Analysis
初级 · 课程 · 1-4 周

28DIGITAL
您将获得的技能: 业务发展, 客户分析, 创业, 竞争分析, A/B 测试, 增长战略, 市场营销, 销售, 营销策划, 冷拜访, 营销策略, 结算(销售), 商业营销, 销售流程, 数字营销, 目标市场, 新业务开发, 市场研究, 销售展望, 市场分析
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Customer experience strategy (CX), Marketing Strategies, Brand Loyalty, Return On Investment, Marketing Budgets, Cross-Channel Marketing, Marketing Channel, Go To Market Strategy, Marketing Analytics, Case Studies, Revenue Management, Data-Driven Decision-Making, Performance Analysis, Strategic Planning, Consumer Behaviour, Sales Presentation, Target Audience
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 社交媒体, 新兴技术, 数据伦理, 增强现实, 人工智能, 客户体验战略(CX), 营销渠道, 营销自动化, 营销传播, 营销分析, 营销策略, 数字营销, 目标受众, 战略传播, 整合营销传播, 消费者行为, 数据驱动决策, 数字媒体战略, 个性化服务
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Value Propositions, Smart Goals, Marketing, Target Audience, Marketing Planning, User Accounts, Marketing Strategy and Techniques, Goal Setting, Project Management, Competitive Analysis, Collaborative Software, Document Management, Project Documentation, Marketing Analytics, Internal Communications, Project Management Life Cycle, File Management, Digital Marketing, Business Communication
初级 · 课程 · 1-3 个月