内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

University of California, Irvine
您将获得的技能: 客户获取管理, 搜索引擎优化, A/B 测试, 数字化营销, 数字广告, 搜索引擎营销, 网络分析, 客户体验战略(CX), 关键词研究, 社交媒体战略, 点击付费广告, 目标受众, 留住客户, 营销策略与技巧, 营销分析, 客户参与, 角色开发, 关键绩效指标 (KPI), 营销效果, 社交媒体
初级 · 专项课程 · 1-3 个月

Microsoft
您将获得的技能: Editing, Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Social Media Content, Blogs, AI Enablement, Workflow Management
初级 · 课程 · 1-3 个月

您将获得的技能: AI Workflows, Copywriting, Education Software and Technology, Motion Graphics, Blogs, AI Product Strategy, Graphic and Visual Design, Scripting, Color Theory, Target Audience, Creativity, Writing and Editing, Social Media Content, Typography, Marketing, Business Research
初级 · 专项课程 · 3-6 个月

您将获得的技能: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Marketing Automation, Marketing Analytics, Newsletters, Marketing Psychology, Digital Marketing, A/B Testing, Customer Relationship Management, UI/UX Strategy
初级 · 专项课程 · 1-3 个月

您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Strategic Marketing, Brand Marketing
初级 · 专项课程 · 1-3 个月

您将获得的技能: Content Performance Analysis, Content Strategy, Stakeholder Communications, User Experience, UI/UX Strategy, User Experience Design, User Research, User Interface and User Experience (UI/UX) Design, Test Planning, Benchmarking, Data-Driven Decision-Making, Competitive Analysis, Writing, Editing
中级 · 课程 · 1-3 个月

Digital Marketing Institute
您将获得的技能: 营销策略, 内容营销, 整合营销传播, 社交媒体营销, 数字化营销, 社交媒体战略, 数字内容, 目标受众, 消费者行为, 社交媒体, 客户参与, 制定计划, 数字化转型, 营销, 数字媒体战略, 内容战略
初级 · 课程 · 1-4 周

Skillshare
您将获得的技能: AI Personalization, Business Process
初级 · 专项课程 · 1-3 个月

您将获得的技能: Instagram, Storytelling, Content Creation, Social Media Content, Photo/Video Production and Technology, Video Editing, Copywriting, Video Production, Photo Editing, Photography, Media Production, Social Media, Graphic and Visual Design, Writing
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 营销策略, 内容营销, 整合营销传播, 实时数据, 数字化营销, 社交媒体营销, 社交媒体战略, 营销预算, 目标受众, 数字化转型, 社交媒体, 社交媒体内容, 营销, 战略营销, 营销效果, ChatGPT, 分析, 关键绩效指标 (KPI), 同行评审, 博客
初级 · 专项课程 · 3-6 个月

您将获得的技能: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies
初级 · 专项课程 · 3-6 个月

您将获得的技能: Marketing Planning, Business Marketing
初级 · 课程 · 1-4 周