Brand Loyalty

品牌忠诚度是指消费者受过往经验和情感联系的影响,对某一特定品牌的偏好,促使消费者长期重复购买。Coursera 的品牌忠诚度目录教您了解、开发和管理有效的品牌忠诚度战略。您将学习如何创造有意义的品牌体验、利用客户关系管理 (CRM) 以及使用 Data Analytics 预测和增强消费者行为。此外,它还涵盖了消费者决策过程中的心理因素、留住客户的重要性以及奖励计划在培养忠诚度方面的作用。这项技能对于市场营销、销售、产品管理和客户成功团队中的各种角色来说都是必不可少的。
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“brand loyalty” 的结果

  • 状态:免费试用

    您将获得的技能: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies

  • 状态:免费试用

    您将获得的技能: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management

  • 状态:预览

    您将获得的技能: Sales Presentation, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Company, Product, and Service Knowledge, Sales Strategy, Product Promotion, Customer Engagement, Product Demonstration, Brand Loyalty, Rapport Building, Consumer Behaviour

  • 状态:免费试用

    您将获得的技能: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Business Strategy, Sales, Business

  • 状态:免费试用

    您将获得的技能: Customer Retention, Trustworthiness, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Sustainable Development, Human Resource Strategy, Sustainable Business, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Organizational Change, Business Strategy, Business, Marketing

  • 状态:免费试用

    您将获得的技能: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

  • 状态:预览

    S.P. Jain Institute of Management and Research

    您将获得的技能: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Business Valuation, Target Audience, B2B Sales, Case Studies

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Analysis, Marketing Strategies, Return On Investment, Consumer Behaviour, Growth Strategies, Predictive Modeling

  • 您将获得的技能: Customer Retention, Marketing Strategies, Customer Analysis, Brand Loyalty, Target Market, Customer experience strategy (CX), Strategic Marketing, Customer Insights, Customer Relationship Management, Market Dynamics

  • 状态:免费试用

    您将获得的技能: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Supply Chain Planning

  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 客户体验战略(CX), 营销策略, 市场趋势, 消费者行为, 客户洞察, 创新, 品牌战略, 竞争分析, 电子商务, 企业战略, 品牌意识, 品牌忠诚度, 品牌管理

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主要合作伙伴

  • Kennesaw State University
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  • Alfaisal University | KLD
  • Google
  • S.P. Jain Institute of Management and Research
  • University of Maryland, College Park
  • University of Pennsylvania