Marketing Strategy and Techniques

营销战略与技巧包括企业为吸引和吸引客户、推广产品和服务以及实现各种业务目标而采用的方法和计划。Coursera 的 "营销战略与技巧 "目录向您传授营销战略、客户行为、市场细分和品牌定位的基本要素。您将学习如何设计全面的营销计划、如何利用数字营销技术、如何进行 SWOT 分析以及如何利用各种营销工具有效地接触目标受众。课程还深入探讨了内容营销、社交媒体战略、SEO、SEM 和电子邮件营销等方面的细微差别。无论您是有抱负的营销人员、小企业主,还是仅仅对了解营销动态感兴趣,这些知识都将帮助您推动业务增长和客户参与。
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浏览市场营销战略课程目录

  • 状态:免费试用

    您将获得的技能: AI 个性化服务, 搜索引擎优化, 客户体验战略(CX), 营销策略与技巧, 内容营销, 网络分析和 SEO, 营销活动经理, 搜索引擎营销, 社交媒体营销, 营销自动化, 营销策划, 用户关系管理, 社交媒体战略, 跨渠道营销, 个性化服务, 推动参与, 品牌管理, 数字媒体战略, 社交媒体, 数字化营销

  • Universidad de Chile

    您将获得的技能: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

  • 状态:免费试用

    IE Business School

    您将获得的技能: 营销策略, 目标市场, 营销策略与技巧, 进入市场战略, 品牌战略, 案例研究, 营销分析, 营销预算, 业务规划, 规划, 营销策划, 产品营销, 市场分析, 竞争分析, 损益(P&L)管理

  • 状态:免费

    您将获得的技能: 目标市场, 营销策略与技巧, 市场调查, 市场机遇, 业务指标, 营销策划, 营销, 销售策略, 营销分析, 销售, 品牌管理, 销售流程, 数字化营销, 客户分析

  • 状态:新
    状态:免费试用

    您将获得的技能: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Marketing Strategies, Strategic Marketing, Social Media Strategy, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy

  • 状态:新
    状态:免费试用

    您将获得的技能: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

  • 状态:免费试用

    您将获得的技能: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share

  • 状态:预览

    您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications

  • 状态:免费试用

    您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Digital Advertising, Promotions and Campaigns, Marketing Effectiveness, Lead Generation, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Customer Engagement, Content Creation

  • 状态:新
    状态:免费试用

    您将获得的技能: Responsible AI, AI Product Strategy, Technology Roadmaps, Organizational Change, Stakeholder Engagement, Market Opportunities, Change Management, Google Gemini, Anthropic Claude, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Prompt Engineering, Corporate Sustainability, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication

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主要合作伙伴

  • Real Madrid Graduate School Universidad Europea
  • Fundação Instituto de Administração
  • IE Business School
  • Goldman Sachs
  • University of Illinois Urbana-Champaign
  • Digital Marketing Institute
  • Kennesaw State University
  • Simplilearn