定价策略课程可以帮助您学习市场分析、竞争定价、基于价值的定价和动态定价技术。您可以掌握客户细分、定价心理学和收入优化方面的技能。许多课程还介绍了用于数据分析的 Excel、用于模拟的定价软件以及用于解析定价绩效的 Skill Tracks 等工具,使您能够将这些技能应用到实际业务场景中。

Duke University
您将获得的技能: Digital Transformation, Agile Product Development, Market Trend, Operational Efficiency, Strategic Thinking, Customer Insights, Customer experience strategy (CX), Innovation, Market Opportunities, Business Strategy, Customer Engagement, Technology Strategies, New Product Development, Business Modeling, Business Technologies, Organizational Change, Business Strategies, Business Transformation, Competitive Analysis, Customer Analysis
中级 · 专项课程 · 1-4 周

Coursera
您将获得的技能: Marketing Planning, Dashboard, Project Schedules, Marketing Strategies, Marketing Budgets, Content Performance Analysis, Competitive Analysis, Timelines, Project Planning, Marketing Analytics, Marketing Effectiveness, Strategic Marketing, Business Intelligence, Performance Analysis, Project Estimation, Data Integration, Cost Benefit Analysis, Budget Management, Market Research, Search Engine Marketing
中级 · 课程 · 1-3 个月

Alex Genadinik
您将获得的技能: Surveys, Overcoming Objections, Market Research, Business Development, Closing (Sales), Decision Making, Strategic Partnership, Marketing Planning, Rapport Building, Strategic Decision-Making, Target Market, Marketing Psychology, Negotiation, B2B Sales, Sales Strategy, Business Modeling, Revenue Management, Search Engine Optimization, E-Commerce, Marketing Automation
初级 · 专项课程 · 3-6 个月

University of Pennsylvania
您将获得的技能: 商业技术, 员工培训, 员工参与, 绩效管理, 人才管理, 数字化转型, 客户洞察, 零售店运营, 人力资源战略, 营销策略, 留住员工, 客户体验战略(CX), 品牌战略, 人力资源管理与规划, 组织战略, 供应链管理, 人力资本, 电子商务, 劳动力发展, 分析
初级 · 专项课程 · 1-3 个月

Coursera
中级 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Revenue Management, Upselling, Market Dynamics, Price Negotiation, Selling Techniques, Customer Retention, Revenue Forecasting, Sales Strategy, Cross Selling, Market Trend, Customer Acquisition Management, Business Modeling, Competitive Analysis, Product Strategy, Customer Insights, Sustainable Business, Growth Strategies
混合 · 课程 · 1-4 周

高级设置 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 企业战略, 战略领导力, 数据驱动决策, 利益相关者管理, 同行评审, 管理, 战略规划, 战略决策, 竞争分析, 分析, 组织战略, 项目管理, 增长战略, 新业务开发, 商业道德, 战略思考, 计划执行, 兼并与收购, 商业研究
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Sales Strategy, Sales, B2B Sales, Go To Market Strategy, Consumer Behaviour, Sales Process, Sales Pipelines, Value Propositions, Strategic Thinking, Product Knowledge, Business Strategy, Marketing Channel, Target Market, Customer Insights, Marketing Analytics
中级 · 课程 · 1-4 周

Coursera
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Customer experience strategy (CX), Marketing Strategies, Brand Loyalty, Return On Investment, Marketing Budgets, Cross-Channel Marketing, Marketing Channel, Go To Market Strategy, Marketing Analytics, Case Studies, Revenue Management, Data-Driven Decision-Making, Performance Analysis, Strategic Planning, Consumer Behaviour, Sales Presentation, Target Audience
中级 · 课程 · 1-4 周
Emory University
您将获得的技能: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management
中级 · 专项课程 · 3-6 个月