Advertising Campaigns

广告活动是一种战略性的、有组织的计划,旨在向目标受众推广特定的产品或服务。Coursera 的广告活动目录教您如何在各种媒体平台上策划、开发和执行引人注目的广告活动。您将学习到成功广告活动的关键要素,包括市场调研、目标受众识别、信息传递、创意开发和媒体规划。此外,您还将深入了解如何通过 Key Performance Indicator 和分析来评估活动效果。这些知识将使您能够创建有影响力的广告活动,从而提高品牌知名度、增加客户参与度并促进销售。
16凭据
59门课程

最受欢迎

当前趋势

最新发布

筛选依据

主题
必需的

语言
必需的

在整个课程(说明和评估)中使用的语言。

了解产品
必需的

通过实践教程在 2 小时内掌握与工作相关的技能。
通过已评分作业、视频和论坛向顶级授课教师学习。
通过完成一系列课程和项目,深入学习学科知识。
获得行业领导者颁发的职业证书,展示您学到的专业知识。

级别
必需的

课程长度
必需的

字幕
必需的

教师
必需的

“advertising campaigns” 的结果

  • 状态:免费试用

    您将获得的技能: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Social Media Marketing, Digital Advertising

  • 状态:免费试用

    您将获得的技能: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

  • 状态:免费试用

    您将获得的技能: 社交媒体内容, 内容创作, TikTok, 营销, 内容营销, 内容性能分析, 在线广告, 社交媒体营销, 商业营销, 性能分析, 叙事, 广告, 数字广告, 品牌营销, 视频编辑, 视频制作, 绩效衡量, 广告活动, 数字媒体战略, 社交媒体

  • 状态:免费试用

    您将获得的技能: 营销策略, 回归分析, 关键绩效指标 (KPI), 无监督学习, 营销, 营销分析, 投资回报, 营销渠道, 营销策划, 目标受众, 销售管道, 营销效果, A/B 测试, 数据分析, 客户分析, 预测, 广告活动

  • 状态:新
    状态:免费试用

    您将获得的技能: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Digital Marketing, Advertising Campaigns, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies

  • 状态:免费试用

    Digital Marketing Institute

    您将获得的技能: 社交媒体战略, 营销策略, 社交媒体内容, 内容创作, 内容营销, 营销, 社交媒体营销, Instagram, 社交媒体活动, Facebook, 目标受众, 社交媒体管理, 数字广告, 网络分析, 数字化营销, LinkedIn, 数字内容, 广告活动, 数字媒体战略, 社交媒体

  • 状态:新
    状态:预览

    您将获得的技能: Social Media Content, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Campaign Management, Marketing Planning, Content Performance Analysis, Advertising Campaigns, Social Media Management, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Digital Content, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis

  • 状态:免费试用

    Digital Marketing Institute

    您将获得的技能: 社交媒体战略, 内容创作, Facebook, Instagram, 社交媒体管理, 社交媒体营销, 目标受众, 社交媒体活动, 绩效衡量, 数字广告, 品牌意识, 网络分析, 广告活动

  • 状态:免费试用

    您将获得的技能: Marketing Budgets, Target Audience, Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Paid media, Social Media Management, Campaign Management, Advertising Campaigns, Marketing Effectiveness, Social Media, Smart Goals, Social Media Strategy, Content Strategy, Advertising, Facebook, Budget Management, General Data Protection Regulation (GDPR), Instagram, Marketing

  • 状态:免费试用

    Digital Marketing Institute

    您将获得的技能: 社交媒体战略, 打造品牌, 内容创作, 营销, 社交媒体营销, 营销分析, 专业网络, 广告, 销售技巧, 目标受众, B2B 销售, 数字广告, 视频制作, LinkedIn, 广告活动, 社交媒体

  • 状态:预览

    您将获得的技能: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience

  • 状态:预览

    Universidade de São Paulo

    您将获得的技能: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

是什么让您今天来到 Coursera?

主要合作伙伴

  • Meta
  • University of Colorado Boulder
  • Aptly
  • Simplilearn
  • Digital Marketing Institute
  • EDUCBA
  • IBM
  • Unilever