营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

您将获得的技能: Data Visualization, Business Analytics, Dashboard, Data Analysis, Data Storytelling, Google Analytics, Marketing Analytics, Data-Driven Decision-Making, Business Metrics, Data Integration, Google Ads
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Research Design, Market Dynamics, Data Analysis, Data Visualization Software, Statistical Reporting, Statistics, Data Collection, Data Analysis Software, Microsoft Excel, R Programming
中级 · 专项课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 数据驱动的决策制定, 商业分析, 客户分析, 市场调查, 数据收集, 消费者行为, 工艺优化, 回归分析, 预测分析, 描述性分析, 客户洞察, 营销分析, 分析
混合 · 课程 · 1-3 个月

Emory University
您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence
初级 · 专项课程 · 3-6 个月

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Data Analysis, Contextual Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Machine Learning
初级 · 课程 · 1-4 周

Rutgers the State University of New Jersey
您将获得的技能: 数据可视化软件, 趋势分析, 需求规划, 预测建模, 统计分析, 数据收集, 时间序列分析和预测, 供应链规划, 预测分析, 回归分析, 预测, 数据可视化, 探索性数据分析, 客户需求规划, 高级分析, 营销分析, 数据处理
初级 · 课程 · 1-4 周

O.P. Jindal Global University
您将获得的技能: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media, Advertising, Blogs, Emerging Technologies
初级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 数据可视化软件, 统计方法, 数据叙事, 焦点小组, 促进讨论, 研究方法, 数据分析, 演讲, 统计分析, 商业研究, 撰写建议书, 营销, 创建调查, 市场调查, 定性研究, 定量研究, 营销分析, 调查, 数据综合, 市场分析
初级 · 专项课程 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: 数据可视化软件, 营销策略, 数据分析, 数据收集, 消费者行为, 营销, 营销效果, 监管合规, 数据可视化, 网络分析, 分析, 营销分析, 数字化营销
攻读学位
初级 · 课程 · 1-4 周

University of Illinois Urbana-Champaign
您将获得的技能: 商业分析, 数据叙事, 数据可视化软件, 数据分析, 信息隐私, 趋势分析, 数据收集, 营销, 消费者行为, MarTech, 网络分析, 数字化营销, 营销分析, 分析, 案例研究
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Pipelines, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Customer Insights, Data Quality, Customer Data Management, AI Personalization, Analytics, Personalized Service, Data Management, Predictive Analytics, Data-Driven Decision-Making, Data Integration
初级 · 课程 · 1-4 周