Marketing Strategy and Techniques

营销战略与技巧包括企业为吸引和吸引客户、推广产品和服务以及实现各种业务目标而采用的方法和计划。Coursera 的 "营销战略与技巧 "目录向您传授营销战略、客户行为、市场细分和品牌定位的基本要素。您将学习如何设计全面的营销计划、如何利用数字营销技术、如何进行 SWOT 分析以及如何利用各种营销工具有效地接触目标受众。课程还深入探讨了内容营销、社交媒体战略、SEO、SEM 和电子邮件营销等方面的细微差别。无论您是有抱负的营销人员、小企业主,还是仅仅对了解营销动态感兴趣,这些知识都将帮助您推动业务增长和客户参与。
15凭据
67门课程

最受欢迎

当前趋势

最新发布

筛选依据

主题
必需的

语言
必需的

在整个课程(说明和评估)中使用的语言。

了解产品
必需的

通过实践教程在 2 小时内掌握与工作相关的技能。
通过已评分作业、视频和论坛向顶级授课教师学习。
通过完成一系列课程和项目,深入学习学科知识。

级别
必需的

课程长度
必需的

字幕
必需的

教师
必需的

浏览市场营销战略课程目录

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: 留住客户, 搜索引擎优化, 改善客户体验, A/B 测试, 营销策略与技巧, 关键绩效指标 (KPI), 角色开发, 客户参与, 营销分析, 关键词研究, 搜索引擎营销, 数字广告, 社交媒体战略, 点击付费广告, 客户获取管理, 目标受众, 社交媒体, 数字化营销, 营销效果, 网络分析

  • 状态:免费试用

    您将获得的技能: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

  • 状态:免费试用

    您将获得的技能: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Business Strategy, Sales, Business

  • 状态:新
    状态:免费试用

    您将获得的技能: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Market Research

  • 状态:新
    状态:预览

    您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: Variance 分析, 打造品牌, 营销策略与技巧, 战略营销, 组织战略, 整合营销传播, 营销, 运行分析, 成本会计, 运营管理, 管理会计, 质量控制, 制造 Operator, 业务运营, 绩效衡量, 产品战略, 流程改进, 营销策划, 供应链管理, 供应链

  • 状态:免费试用

    Simplilearn

    您将获得的技能: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance

  • 状态:免费

    您将获得的技能: Marketing Planning, Marketing, Marketing Analytics, Sales, Value Propositions, Marketing Strategy and Techniques, Business Metrics, Brand Management, Performance Measurement, Digital Marketing, Goal Setting, Customer Engagement

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning

  • 状态:免费试用

    您将获得的技能: TikTok, Social Media Marketing, Business Marketing, Brand Marketing, Social Media, Content Creation, Content Marketing, Marketing, Driving engagement, Marketing Strategy and Techniques, Content Strategy, Branding

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Marketing, Consumer Behaviour, Sales Strategy, Customer Analysis, Marketing Strategy and Techniques, Data-Driven Decision-Making, Data Visualization Software, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting, E-Commerce, Performance Measurement

  • 状态:免费试用

    您将获得的技能: Marketing, Digital Marketing, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, E-Commerce, Social Media Marketing, Content Marketing, Search Engine Optimization, Video Production, Business Strategy, Brand Awareness, Web Analytics and SEO, Consumer Behaviour

是什么让您今天来到 Coursera?

主要合作伙伴

  • Real Madrid Graduate School Universidad Europea
  • Fundação Instituto de Administração
  • IE Business School
  • Goldman Sachs
  • University of Illinois Urbana-Champaign
  • Digital Marketing Institute
  • Kennesaw State University
  • Simplilearn