Brand Awareness

品牌意识是指消费者对某一特定品牌、其标识、形象、产品和价值的认可和熟悉程度。Coursera 的品牌意识目录教您如何在当今竞争激烈的市场中建立、衡量和管理强大的品牌影响力。您将学习如何制定战略性品牌战略、利用社交媒体和数字营销工具进行品牌推广、了解消费者行为及其如何影响品牌认知。此外,您还将发现衡量品牌知名度和美誉度的方法,并利用这些见解来提高品牌忠诚度和品牌资产。这项技能对于营销专业人士、企业领导者、企业家以及任何有兴趣通过有效的品牌管理推动业务增长的人来说都至关重要。
11凭据
69门课程

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  • 此角色有 US$53,900 工资中位数¹.

    描述:

    A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.

    此角色有 US$53,900 工资中位数¹.

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  • 此角色有 US$53,120 工资中位数¹.

    描述:

    A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.

    此角色有 US$53,120 工资中位数¹.

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    Meta_logo
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“brand awareness” 的结果

  • 状态:免费试用

    您将获得的技能: Professional Networking, Interviewing Skills, Finance, Financial Services, Verbal Communication Skills, Financial Analysis, Case Studies, LinkedIn, Brand Awareness, Presentations, Storytelling, Banking, Non-Verbal Communication, Communication, Relationship Building, Value Propositions, Business Writing

  • 您将获得的技能: Instagram, Social Media Marketing, Social Media Content, Marketing Budgets, Social Media, Graphic and Visual Design Software, Graphic and Visual Design, Brand Awareness, Branding

  • 状态:预览

    您将获得的技能: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

  • 状态:免费试用

    您将获得的技能: 营销策略, 社交媒体战略, 营销活动经理, 战略伙伴关系, 数据驱动的决策制定, 内容营销, 关键绩效指标 (KPI), 营销分析, 品牌意识, 营销预算, 品牌战略, 趋势分析, 内容战略, 客户参与, 媒体战略, 数字媒体战略, 促销策略, 社交媒体

  • 您将获得的技能: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Brand Awareness, Digital Design

  • 您将获得的技能: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: 消费者行为, 社交媒体战略, 付费媒体, Instagram, 社交媒体营销, Facebook, 内容性能分析, 在线广告, 广告, 推动参与, 品牌意识, 目标受众, 数字广告, 网络分析, 营销传播, 广告活动, 社交媒体

  • 您将获得的技能: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Instagram, Facebook, Brand Awareness, Marketing, Content Marketing, Marketing Strategy and Techniques, Marketing Analytics, Web Analytics, Drive Engagement, Business

  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 消费者行为, 创新, 营销策略, 客户洞察, 客户体验战略(CX), 企业战略, 市场趋势, 品牌战略, 品牌意识, 电子商务, 竞争分析, 品牌忠诚度, 品牌管理

  • 状态:新
    状态:免费试用

    您将获得的技能: Content Performance Analysis, Brand Strategy, Photography, Photo Editing, Brand Awareness, Drive Engagement

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Customer experience strategy (CX), Consumer Behaviour, Marketing Effectiveness, Customer Insights, Digital Marketing, Sales Process, Content Strategy, Brand Awareness

  • 您将获得的技能: Marketing Materials, Presentations, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication

是什么让您今天来到 Coursera?

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