Brand Loyalty

品牌忠诚度是指消费者受过往经验和情感联系的影响,对某一特定品牌的偏好,促使消费者长期重复购买。Coursera 的品牌忠诚度目录教您了解、开发和管理有效的品牌忠诚度战略。您将学习如何创造有意义的品牌体验、利用客户关系管理 (CRM) 以及使用 Data Analytics 预测和增强消费者行为。此外,它还涵盖了消费者决策过程中的心理因素、留住客户的重要性以及奖励计划在培养忠诚度方面的作用。这项技能对于市场营销、销售、产品管理和客户成功团队中的各种角色来说都是必不可少的。
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“brand loyalty” 的结果

  • 状态:免费试用

    您将获得的技能: 传播规划, 整合营销传播, 媒体策划, 促销策略, 打造品牌, 营销预算, 营销, 营销管理, 品牌意识, 沟通, 消费者行为, 品牌营销, 品牌战略, 广告, 营销策划, 品牌管理, 营销活动经理, 营销传播, 品牌忠诚度, 营销策略与技巧

  • 状态:新
    状态:免费试用

    您将获得的技能: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

  • 状态:预览

    您将获得的技能: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Psychology, Data-Driven Decision-Making, Governance, Thought Leadership, Storytelling, Culture, Customer Engagement, Innovation, Communication

  • 状态:免费试用

    您将获得的技能: Hospitality Management, Hospitality Services, Hospitality, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour

  • 状态:免费试用

    您将获得的技能: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

是什么让您今天来到 Coursera?

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Marketing and Public Relations, Customer experience strategy (CX), Target Audience

  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 客户洞察, 战略营销, 打造品牌, 客户体验战略(CX), 营销, 沟通策略, 进入市场战略, 品牌战略, 消费者行为, 品牌意识, 营销策略与技巧, 价格谈判, 营销传播, 品牌忠诚度

  • 状态:免费试用

    IE Business School

    您将获得的技能: 打造品牌, 客户体验战略(CX), 客户参与, 设计与产品, 市场份额, 产品生命周期管理, 员工参与, 品牌意识, 新产品开发, 竞争分析, 增长战略, 内部交流, 产品管理, 投资组合管理, 品牌战略, 产品战略, 品牌管理, 品牌忠诚度, 产品规划

  • 状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service

  • 状态:预览

    S.P. Jain Institute of Management and Research

    您将获得的技能: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

  • 状态:新
    状态:免费试用

    您将获得的技能: Marketing Effectiveness, Marketing Planning, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Budget Management, Performance Measurement, Digital Marketing

是什么让您今天来到 Coursera?

主要合作伙伴

  • Kennesaw State University
  • IE Business School
  • Tecnológico de Monterrey
  • Alfaisal University | KLD
  • Google
  • S.P. Jain Institute of Management and Research
  • University of Maryland, College Park
  • University of Pennsylvania