Media Strategy

媒体战略是帮助企业通过最有效的媒体渠道接触目标受众的行动计划。Coursera 的媒体战略目录教您如何制定、实施和管理媒体战略，从而有效传播品牌信息。您将学习到不同类型的媒体渠道，如何分析和了解目标受众，以及如何创建能引起他们共鸣的引人注目的内容。此外，您还将深入了解媒体购买、规划和分析，以及数字媒体在当今营销环境中的作用。这些知识将使您能够创建有影响力的媒体战略，从而提高品牌知名度、客户参与度和业务增长。
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“media strategy” 的结果

  • 状态：免费试用

    University of Colorado Boulder

    您将获得的技能: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Social Media Campaigns, Marketing, Earned Media, Business Strategy, Communication, Business Communication, Business Process

    4.6
    评分, 4.6 星，最高 5 星
    48 条评论

    初级 · 专项课程 · 1-3 个月

  • 状态：免费试用

    IESE Business School

    您将获得的技能: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

    4.8
    评分, 4.8 星，最高 5 星
    133 条评论

    初级 · 专项课程 · 1-3 个月

  • 状态：新
    状态：免费试用

    University of Colorado Boulder

    您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Consumer Behaviour, Content Performance Analysis, Content Creation

    中级 · 专项课程 · 1-3 个月

  • 状态：免费试用

    Microsoft

    您将获得的技能: Media Relations, Internal Communications, Crisis Management, Corporate Communications, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI Product Strategy, Real Time Data, Stakeholder Analysis

    4.7
    评分, 4.7 星，最高 5 星
    23 条评论

    初级 · 课程 · 1-3 个月

  • 状态：免费试用

    GRAMMY GO

    您将获得的技能: 社交媒体战略, 数据驱动的决策制定, 品牌战略, 营销策略, 促销策略, 战略伙伴关系, 内容营销, 趋势分析, 关键绩效指标 (KPI), 营销分析, 客户参与, 社交媒体营销, 营销预算, 品牌意识, 内容战略, 数字媒体战略, 营销活动经理, 媒体策划

    4.9
    评分, 4.9 星，最高 5 星
    7 条评论

    初级 · 课程 · 1-4 周

  • 状态：免费试用

    IESE Business School

    您将获得的技能: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism, Content Creation, Crisis Management

    4.8
    评分, 4.8 星，最高 5 星
    24 条评论

    初级 · 课程 · 1-4 周

是什么让您今天来到 Coursera？

  • 状态：免费试用

    Tecnológico de Monterrey

    您将获得的技能: Social Media Strategy, Persona Development, Social Media, Social Media Marketing, Social Media Campaigns, Smart Goals, Social Media Management, Media Strategy, Content Marketing, Goal Setting, Performance Measurement, Digital Media Strategy, Active Listening, Social Media Content, Marketing Strategies, Target Audience, LinkedIn, Marketing, Facebook, Social Network Analysis

    4.5
    评分, 4.5 星，最高 5 星
    3735 条评论

    中级 · 专项课程 · 3-6 个月

  • 状态：免费试用

    University of California, Davis

    您将获得的技能: Innovation, Digital Transformation, Business Transformation, Process Design, Data Storage, Fundraising and Crowdsourcing, Communication, Virtual Teams, Computational Thinking, Artificial Intelligence, Media Strategy, Information Privacy, Machine Learning

    4.3
    评分, 4.3 星，最高 5 星
    8 条评论

    初级 · 课程 · 1-4 周

  • 状态：新
    状态：免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies

    初级 · 课程 · 1-4 周

  • 状态：新
    状态：免费试用

    University of Colorado Boulder

    您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement

    中级 · 课程 · 1-4 周

  • 状态：新
    状态：免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Driving engagement, AI Personalization, Media Production, Media Strategy, Media and Communications, Community Organizing, Augmented and Virtual Reality (AR/VR), Digital Media Strategy, Content Creation, Social Media Strategy, Web Content, Social Media, Revenue Management, Innovation, Brand Management, Data-Driven Decision-Making, E-Commerce, Video Production, User Centered Design, Game Theory

    初级 · 课程 · 1-4 周

  • 状态：免费试用

    University of California, Irvine

    您将获得的技能: 媒体与传播, 同行评审, 内容创作, 现场直播, 合同谈判, 市场动态, 组织战略, 研究, 建立关系, 业务规划, 视频游戏开发, 组织结构, 打造品牌, 员工队伍规划, 媒体战略, 游戏设计, 高等教育, 筹资, 品牌管理, 招聘

    4.6
    评分, 4.6 星，最高 5 星
    265 条评论

    初级 · 专项课程 · 1-3 个月

是什么让您今天来到 Coursera？

主要合作伙伴

  • Real Madrid Graduate School Universidad Europea
  • University of Colorado Boulder
  • GRAMMY GO
  • IESE Business School
  • Tecnológico de Monterrey
  • University of California, Irvine
  • Microsoft
  • Universidad Austral