Brand Loyalty

品牌忠诚度是指消费者受过往经验和情感联系的影响,对某一特定品牌的偏好,促使消费者长期重复购买。Coursera 的品牌忠诚度目录教您了解、开发和管理有效的品牌忠诚度战略。您将学习如何创造有意义的品牌体验、利用客户关系管理 (CRM) 以及使用 Data Analytics 预测和增强消费者行为。此外,它还涵盖了消费者决策过程中的心理因素、留住客户的重要性以及奖励计划在培养忠诚度方面的作用。这项技能对于市场营销、销售、产品管理和客户成功团队中的各种角色来说都是必不可少的。
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“brand loyalty” 的结果

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Analysis, Marketing Strategies, Return On Investment, Consumer Behaviour, Growth Strategies, Predictive Modeling

  • 您将获得的技能: Customer Retention, Marketing Strategies, Customer Analysis, Brand Loyalty, Target Market, Customer experience strategy (CX), Strategic Marketing, Customer Insights, Customer Relationship Management, Market Dynamics

  • 状态:免费试用

    您将获得的技能: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Marketing, Benchmarking, Competitive Analysis

  • 状态:预览

    您将获得的技能: Sales Presentation, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Company, Product, and Service Knowledge, Sales Strategy, Product Promotion, Customer Engagement, Product Demonstration, Brand Loyalty, Rapport Building, Consumer Behaviour

  • 状态:预览

    您将获得的技能: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

  • 状态:免费试用

    您将获得的技能: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Marketing and Public Relations, Customer experience strategy (CX), Target Audience

  • 状态:免费试用

    Automatic Data Processing, Inc. (ADP)

    您将获得的技能: Recruitment, Recruitment Strategies, Talent Acquisition, Drive Engagement, Brand Loyalty, Interviewing Skills, Brand Awareness, Employee Onboarding, Customer experience strategy (CX), Personalized Service, Relationship Building

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies

  • 状态:免费试用

    University of Virginia Darden School Foundation

    您将获得的技能: 打造品牌, 生成式 AI 代理, 数字广告, 品牌意识, 广告, 品牌管理, 品牌战略, 营销设计, 品牌忠诚度

  • 状态:免费试用

    您将获得的技能: Email Marketing, Order Fulfillment, Media Planning, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Target Audience, Search Engine Optimization, Online Advertising, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management

  • 状态:免费试用

    您将获得的技能: Brand Strategy, Marketing Communications, Integrated Marketing Communications, Brand Management, Peer Review, Branding, Advertising, Product Lifecycle Management, Brand Loyalty, Brand Awareness, Customer experience strategy (CX), Competitive Analysis, Marketing, Product Management, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Supply Chain Planning

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主要合作伙伴

  • Kennesaw State University
  • IE Business School
  • Tecnológico de Monterrey
  • Alfaisal University | KLD
  • Google
  • S.P. Jain Institute of Management and Research
  • University of Maryland, College Park
  • University of Pennsylvania