Integrated Marketing Communications

整合营销传播(IMC)是一种战略方法,可确保将所有形式的传播和信息精心地联系在一起,从而创造无缝、统一的客户体验。Coursera 的 IMC 技能目录指导您在各种营销渠道之间建立有效的沟通。您将了解到一致的品牌声音的重要性、不同媒体在传达信息中的作用,以及整合公关、广告、直销、社交媒体和促销的策略。对 IMC 细致入微的理解将帮助您创建引人注目的协调活动,与目标受众产生共鸣,推动业务增长。
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4个在线学位
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浏览整合营销传播课程目录

  • 状态:免费试用

    您将获得的技能: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

  • 状态:免费试用

    Northwestern University

    您将获得的技能: 同行评审, 社交媒体战略, 营销策略, 分析, 内容营销, 社交媒体内容, 实时数据, ChatGPT, 营销, 整合营销传播, 战略营销, 关键绩效指标 (KPI), 社交媒体营销, 数字化营销, 数字化转型, 营销预算, 目标受众, 营销效果, 社交媒体, 博客

  • 状态:免费试用

    Digital Marketing Institute

    您将获得的技能: 社交媒体战略, 营销策略, 消费者行为, 内容创作, 内容营销, 社交媒体内容, 客户分析, 社交媒体营销, 数字化营销, 数字化转型, 营销, 整合营销传播, 目标受众, 制定计划, 数字媒体战略, 数字内容, 内容战略, 社交媒体

  • 状态:免费试用

    您将获得的技能: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising, Integrated Marketing Communications, Media Planning, Price Negotiation, Sales Strategy

  • 状态:免费试用

    IE Business School

    您将获得的技能: 改善客户体验, 客户体验战略(CX), 用户体验, 品牌战略, 消费者行为, 跨职能合作, 客户洞察, 整合营销传播, 商业道德, 打造品牌, 行为经济学, 管理团队, 品牌管理, 员工参与

  • 状态:新
    状态:预览

    您将获得的技能: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Design Thinking

  • IIT Roorkee

    您将获得的技能: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Brand Management, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Business Valuation, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule

  • S.P. Jain Institute of Management and Research

    您将获得的技能: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Operations Management, Business Valuation, Manufacturing Operations, Competitive Analysis, Design Thinking, Large Language Modeling, Business Strategy, Supply Chain Management, Digital Transformation, Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Team Management, Organizational Change, Financial Statement Analysis, Portfolio Management, Technical Consulting

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 写作, 营销策略, 促销策略, 价值主张, 消费者行为, 营销, 营销渠道, 整合营销传播, 营销管理, 产品战略, 广告, 产品管理, 战略营销, 品牌管理, 价格谈判, 营销效果, 产品生命周期管理, 市场分析, 营销传播

  • 状态:免费

    您将获得的技能: Amazon Web Services, Customer Communications Management, Customer experience strategy (CX), Integrated Marketing Communications, Cross-Channel Marketing, Service Level, Systems Integration, Security Controls

  • 状态:免费试用

    您将获得的技能: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Promotional Strategies, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication

  • 状态:免费试用

    您将获得的技能: 数据分析, 营销分析, 客户体验战略(CX), 客户洞察, 数字化营销, 消费者行为, 社交媒体营销, 营销策略, 客户数据管理, 整合营销传播, 用户关系管理, 预测分析, 大数据, 营销效果

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主要合作伙伴

  • IE Business School
  • Northwestern University
  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • Microsoft
  • S.P. Jain Institute of Management and Research
  • University of Colorado Boulder
  • EDUCBA