Brand Awareness

品牌意识是指消费者对某一特定品牌、其标识、形象、产品和价值的认可和熟悉程度。Coursera 的品牌意识目录教您如何在当今竞争激烈的市场中建立、衡量和管理强大的品牌影响力。您将学习如何制定战略性品牌战略、利用社交媒体和数字营销工具进行品牌推广、了解消费者行为及其如何影响品牌认知。此外,您还将发现衡量品牌知名度和美誉度的方法,并利用这些见解来提高品牌忠诚度和品牌资产。这项技能对于营销专业人士、企业领导者、企业家以及任何有兴趣通过有效的品牌管理推动业务增长的人来说都至关重要。
11凭据
68门课程

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  • 此角色有 US$53,900 工资中位数¹.

    描述:

    A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.

    此角色有 US$53,900 工资中位数¹.

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  • 此角色有 US$53,120 工资中位数¹.

    描述:

    A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.

    此角色有 US$53,120 工资中位数¹.

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“brand awareness” 的结果

  • 状态:免费试用

    您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting

  • 状态:免费试用

    您将获得的技能: 营销策略, 打造品牌, 品牌战略, 内容营销, 客户分析, 趋势分析, 营销分析, 社交媒体战略, 专业网络, 营销预算, 营销设计, 数字媒体战略, 品牌意识, 客户参与, 目标受众, 预算管理, 内容战略, 媒体战略, 数字化营销, 促销策略

  • 状态:免费试用

    University of Virginia Darden School Foundation

    您将获得的技能: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, AI Personalization, Customer Communications Management, Persona Development, Machine Learning

  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 战略营销, 客户体验战略(CX), 打造品牌, 进入市场战略, 营销策略与技巧, 品牌战略, 消费者行为, 营销, 客户洞察, 沟通策略, 价格谈判, 品牌意识, 营销传播, 品牌忠诚度

  • 您将获得的技能: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research

  • 状态:免费试用

    您将获得的技能: 社交媒体内容, 打造品牌, 品牌战略, 叙事, 演讲, 客户参与, 广告, 品牌意识, 目标受众, 游戏设计, 内容战略, 营销传播, 内容营销, 内容创作, 新闻学

  • 状态:免费试用

    您将获得的技能: 营销策略, 打造品牌, 品牌战略, 角色开发, 客户洞察, 客户分析, 设定目标, 营销, 品牌意识, 目标受众, 营销设计, 社交媒体, 数字化营销, 内容创作, 促销策略, 用户研究

  • 状态:免费试用

    您将获得的技能: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Supply Chain Planning

  • 状态:免费试用

    您将获得的技能: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

  • 状态:新
    状态:预览

    您将获得的技能: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Design Thinking

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

  • 状态:免费试用

    您将获得的技能: Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Campaigns, Content Creation, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience

是什么让您今天来到 Coursera?

主要合作伙伴

  • IE Business School
  • Tecnológico de Monterrey
  • University of Pennsylvania
  • GRAMMY GO
  • Kennesaw State University
  • Automatic Data Processing, Inc. (ADP)
  • EDUCBA
  • Fundação Instituto de Administração