Brand Loyalty

品牌忠诚度是指消费者受过往经验和情感联系的影响,对某一特定品牌的偏好,促使消费者长期重复购买。Coursera 的品牌忠诚度目录教您了解、开发和管理有效的品牌忠诚度战略。您将学习如何创造有意义的品牌体验、利用客户关系管理 (CRM) 以及使用 Data Analytics 预测和增强消费者行为。此外,它还涵盖了消费者决策过程中的心理因素、留住客户的重要性以及奖励计划在培养忠诚度方面的作用。这项技能对于市场营销、销售、产品管理和客户成功团队中的各种角色来说都是必不可少的。
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“brand loyalty” 的结果

  • 状态:免费试用

    您将获得的技能: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Business Strategy, Sales, Business

  • 状态:免费试用

    IE Business School

    您将获得的技能: Brand Strategy, Brand Management, Branding, Product Lifecycle Management, Brand Awareness, Customer experience strategy (CX), Product Strategy, Brand Loyalty, Competitive Analysis, Product Management, Strategic Marketing, Product Planning, Customer Engagement, Market Share, Growth Strategies, Internal Communications, Consumer Behaviour, Customer Insights, Portfolio Management, Market Analysis

  • 状态:预览

    Tecnológico de Monterrey

    您将获得的技能: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Marketing, Organizational Strategy, Performance Measurement, Customer Retention, Marketing Strategies, Marketing, Communication Strategies, Key Performance Indicators (KPIs), Consumer Behaviour

  • 状态:新
    状态:免费试用

    您将获得的技能: Marketing Effectiveness, Marketing Planning, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Budget Management, Performance Measurement, Digital Marketing

  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 客户洞察, 营销策略, 创新, 客户体验战略(CX), 市场趋势, 品牌意识, 竞争分析, 电子商务, 企业战略, 品牌管理, 消费者行为, 品牌战略, 品牌忠诚度

  • 状态:免费试用

    您将获得的技能: Customer Retention, Trustworthiness, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Sustainable Development, Human Resource Strategy, Sustainable Business, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Organizational Change, Business Strategy, Business, Marketing

  • 状态:免费试用

    您将获得的技能: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour

  • 状态:免费试用

    您将获得的技能: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour

  • 状态:免费试用

    您将获得的技能: Trustworthiness, Brand Loyalty, Customer Retention, Customer Relationship Building, Consultative Approaches, Honesty, Strategic Partnership, B2B Sales, Business Relationship Management, Personal Attributes, Automation, Digital Transformation, Collaboration, Adaptability

  • 您将获得的技能: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Instagram, Brand Loyalty, Content Creation, Customer Engagement, Graphic Design, Photo Editing, Digital Marketing

  • 您将获得的技能: Instagram, Social Media, Social Media Content, Photo Editing, Marketing Design, Graphic and Visual Design, Social Media Marketing, Social Media Campaigns, Content Creation, Advertising Campaigns, Branding, Brand Loyalty, Content Marketing, Digital Marketing

  • 您将获得的技能: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Graphic and Visual Design, Graphic Design, Brand Awareness, Content Creation, Brand Loyalty, Content Marketing, Digital Marketing

是什么让您今天来到 Coursera?

主要合作伙伴

  • Kennesaw State University
  • IE Business School
  • Tecnológico de Monterrey
  • Alfaisal University | KLD
  • Google
  • S.P. Jain Institute of Management and Research
  • University of Maryland, College Park
  • University of Pennsylvania