Marketing Planning

营销策划是一种战略方法,包括分析、设定目标和创建营销策略,以实现业务目标。Coursera 的 Marketing Planning 目录向您传授了这一关键业务职能的关键方面。您将学习到从了解市场调研、消费者行为和竞争对手分析,到制定全面的营销战略、预算和执行计划等各个方面。此外,它还深入探讨了数字营销计划、细分、目标定位等内容。通过掌握这些技能,您可以推动自己在市场营销、销售、产品管理领域的职业发展,或者成为一名创建新企业的企业家。
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2个在线学位
67门课程

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“marketing planning” 的结果

  • 状态:免费试用

    您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Digital Advertising, Promotions and Campaigns, Marketing Effectiveness, Lead Generation, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Customer Engagement, Content Creation

  • 状态:新
    状态:免费试用

    您将获得的技能: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: Variance 分析, 营销策略与技巧, 营销, 运行分析, 制造 Operator, 战略营销, 产品战略, 组织战略, 整合营销传播, 绩效衡量, 成本会计, 管理会计, 打造品牌, 质量控制, 业务运营, 供应链, 营销策划, 供应链管理, 流程改进, 运营管理

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: 写作, 简明扼要, 电话技能, 演讲, 面试技巧, 专业发展, 说服沟通, 英语, 语言交流技能, 适应, 文化响应, 沟通, 谈判, 营销策划, 商务写作, 口头表达, 申请人跟踪系统, 战略营销, 公开演讲, 招聘

  • 状态:新
    状态:免费试用

    您将获得的技能: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Digital Marketing, Advertising Campaigns, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies

  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 同行评审, 营销, 过程分析, 营销策划, 人员管理, 财务会计, 流程管理, 投资回报, 金融, 财务报表分析, 人力资本, 打造品牌, 运行效率, 企业财务, 金融建模, 资本预算编制, 财务报告, 金融报表, 进入市场战略, 运营管理

  • 状态:免费试用

    您将获得的技能: Marketing Effectiveness, Marketing Planning, Product Marketing, Strategic Marketing, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)

  • 状态:新
    状态:免费试用

    您将获得的技能: Marketing Budgets, Marketing Effectiveness, Marketing Strategies, Marketing Planning, Brand Management, Campaign Management, Competitive Analysis, Market Analysis, Brand Awareness, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Business Strategy, Performance Measurement, Digital Marketing

  • 您将获得的技能: Vulnerability Assessments, Operations Management, Data Storytelling, Business Strategy, Design Thinking, Competitive Intelligence, Survey Creation, Cyber Threat Intelligence, Machine Learning Methods, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Multimedia, Market Opportunities, Marketing Planning, International Relations, Policy Development, Political Sciences

  • University of North Texas

    您将获得的技能: Operations Management, Mediation, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Data Mining, Data Visualization, Marketing Planning, Design Thinking, Global Marketing, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Political Sciences, Music History, Sociology

  • 状态:预览

    您将获得的技能: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning

  • 您将获得的技能: Performance Measurement, Human Resource Strategy, Strategic Marketing, Human Resources Management and Planning, Talent Management, Marketing, Leadership and Management, Branding, Marketing Management, Strategic Leadership, IT Management, Consumer Behaviour, Marketing Analytics, Marketing Planning, Technology Strategies, Information Systems, Organizational Strategy, Performance Management, Business Intelligence, Brand Strategy

是什么让您今天来到 Coursera?

主要合作伙伴

  • IE Business School
  • EDUCBA
  • Goldman Sachs
  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • Arizona State University
  • Adobe
  • Tecnológico de Monterrey