Marketing Automation

营销自动化是一个技术平台,旨在帮助营销人员简化、自动化和衡量营销任务和工作流程,从而提高运营效率和收入增长。Coursera 的营销自动化目录教您如何战略性地实施软件、技术和服务,以管理和自动化重复性营销任务。您将学习到从潜在客户生成、细分、潜在客户培育和评分,到客户生命周期营销、交叉销售和追加销售、客户维系和营销投资回报率衡量等各个方面的知识。掌握电子邮件自动化、客户关系管理 (CRM)、网络个性化和社交媒体营销管理等工具的实用知识,从而提高营销业绩和效率。
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通过实践教程在 2 小时内掌握与工作相关的技能。
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通过完成一系列课程和项目,深入学习学科知识。
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探索营销自动化课程目录

  • 状态:免费试用

    您将获得的技能: HubSpot CRM, Lead Generation, Sales Management, Service Level Agreement, Sales Pipelines, Sales Process, Workflow Management, Prospecting and Qualification, Customer Acquisition Management, Marketing Automation, Dashboard, Email Marketing, Performance Measurement, Prioritization

  • Coursera Project Network

    您将获得的技能: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Business Reporting, Marketing Automation, Email Marketing, Customer Data Management, Sales Enablement, Marketing, Customer Service

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Marketing Strategies, Performance Analysis, Customer experience strategy (CX), Performance Measurement, Marketing Automation, Marketing Channel, A/B Testing, Automation

  • 状态:免费试用

    您将获得的技能: AI Product Strategy, Responsible AI, Return On Investment, Data Strategy, Business Leadership, Generative AI, Business Strategy, Scalability, Compliance Management, Data-Driven Decision-Making, Business Ethics, Artificial Intelligence, Marketing Automation, Human Resources, Finance, Information Technology Operations

  • Coursera Project Network

    您将获得的技能: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Dashboard, Cloud-Based Integration

  • 您将获得的技能: Email Automation, Email Marketing, Marketing Automation, Automation, Personalized Service, Editing, Content Creation

  • 状态:免费

    您将获得的技能: Make.com, LinkedIn, Marketing Automation, Marketing, Social Media, Social Media Marketing, Application Programming Interface (API), Generative AI, Content Creation, Automation, API Gateway, Artificial Intelligence, Content Marketing, Prompt Engineering, Digital Marketing, Workflow Management

  • Coursera Project Network

    您将获得的技能: Email Marketing, Newsletters, Campaign Management, Marketing Automation, Target Audience

  • 您将获得的技能: HubSpot CRM, Dashboard, Customer Relationship Management, Marketing Analytics, Marketing Automation, Marketing, Customer Data Management, Marketing Management, Business, Business Strategy

  • 状态:免费试用

    您将获得的技能: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, Marketing Strategies, AI Personalization, Customer Relationship Management, Predictive Modeling

  • 您将获得的技能: Email Automation, Email Marketing, Marketing Automation, Automation, Campaign Management, Registration, Marketing, E-Commerce, Social Media, Business

  • 状态:免费

    您将获得的技能: Blogs, Content Creation, HubSpot CRM, Marketing Strategies, Customer Analysis, AI Personalization, MarTech, Marketing Automation, Customer Engagement, Email Marketing, Marketing Effectiveness, Marketing, Artificial Intelligence

是什么让您今天来到 Coursera?

主要合作伙伴

  • Simplilearn
  • Microsoft
  • Digital Marketing Institute
  • Fundação Instituto de Administração
  • IBM
  • Adobe
  • Emory University
  • HubSpot Academy