社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

您将获得的技能: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Search Engine Optimization, Social Media Strategy, Content Marketing, Hospitality, Web Analytics and SEO, Digital Marketing, Instagram, Key Performance Indicators (KPIs), Customer Engagement, User Feedback
中级 · 课程 · 1-4 周

您将获得的技能: Relationship Building, User Feedback, Content Strategy
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: 社交媒体战略, 社交媒体活动, 数字广告, 内容性能分析, 社交媒体管理, 内容创作, 社交媒体营销, 目标受众, 付费媒体, 社交媒体, 数字化营销, Instagram, Facebook, 内容战略, 客户参与
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 营销策略, 社交媒体战略, 内容营销, 多媒体, 社交媒体营销, 写作, 营销效果, 社交媒体, 内容创作, 目标市场, 潜在客户开发, 博客, 客户参与
混合 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies
中级 · 专项课程 · 1-3 个月

Emory University
您将获得的技能: 客户洞察, 消费者行为, 研究, 社交网络分析, 文本挖掘, 社交媒体营销, 数据分析软件, 趋势分析, 社交媒体, 营销分析, 数据挖掘, 市场分析
混合 · 课程 · 1-4 周
Tecnológico de Monterrey
您将获得的技能: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Performance Metric, Smart Goals, Social Media Management, Social Media Campaigns, Content Marketing, Plan Execution, Performance Measurement, Goal Setting, Key Performance Indicators (KPIs), Active Listening, Target Audience, Marketing Strategies, Content Strategy, LinkedIn, Facebook, Marketing
中级 · 专项课程 · 3-6 个月

您将获得的技能: Video Editing, Storyboarding, Storytelling, Photo/Video Production and Technology, Video Production, Instagram, Content Creation, Media Production, TikTok, Driving engagement, Writing, Planning, Creativity, Adaptability
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 社交媒体战略, 营销策略, 内容营销, 自有媒体, A/B 测试, 赢得媒体, 推动参与, 社交媒体营销, 数字广告, 内容创作, 整合营销传播, 数字媒体战略, 社交媒体, 广告, 付费媒体, Facebook, 客户参与, 关键绩效指标 (KPI), 全球营销
混合 · 课程 · 1-4 周

您将获得的技能: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Marketing Design
初级 · 指导项目 · 不超过 2 小时

Universidad Austral
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Marketing, Digital Marketing, Budget Management, Lead Generation, Photography, Target Audience
初级 · 课程 · 1-4 周