Social Media Marketing

社交媒体营销是一种数字营销策略,它利用各种社交媒体平台与目标受众进行联系、互动和沟通。Coursera 的社交媒体营销目录教您如何有效利用这些平台来提高品牌知名度、增加网站流量和促进客户参与。您将学习如何建立一个强大的社交媒体战略,获得创建和推广吸引人的内容的专业知识,了解如何衡量和分析社交媒体指标,并熟悉各种社交媒体工具和技术。这些知识将使您能够精心策划引人注目的社交媒体活动,引起受众的共鸣,提高您的数字营销技能,并在快速发展的数字环境中保持领先地位。
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找到最适合您目标的社交媒体营销课程

  • 状态:免费试用

    Universidad Austral

    您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Marketing, Digital Marketing, Budget Management, Lead Generation, Photography, Target Audience

  • 状态:新
    状态:预览

    您将获得的技能: Prompt Engineering, AI Personalization, Content Creation, Campaign Management, Keyword Research, Marketing, Generative AI Agents, Email Marketing, Digital Marketing, Search Engine Optimization, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Content Marketing, ChatGPT, Social Media Marketing, Business Process Automation, Automation, Market Trend, Business, Business Management

  • 状态:免费试用

    Northwestern University

    您将获得的技能: 营销策略, 多媒体, 社交媒体战略, 内容创作, 内容营销, 目标市场, 客户参与, 社交媒体营销, 写作, 营销效果, 博客, 潜在客户开发, 社交媒体

  • 状态:新
    状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics

  • 状态:免费试用

    您将获得的技能: Social Media Campaigns, Facebook, Social Media Marketing, Presentations, Social Media, Marketing Analytics, Project Closure, Digital Marketing, Digital Advertising, Marketing, Project Implementation, Communication

  • 状态:免费试用

    Northwestern University

    您将获得的技能: 社交媒体战略, 信息隐私, 关键绩效指标 (KPI), 业务指标, 投资回报, 营销, 社交媒体营销, 绩效衡量, 客户参与, 营销效果, 整合营销传播, 法律, A/B 测试, 计划管理, 社交媒体, 企业对消费者

  • 状态:新
    状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting

  • 状态:免费试用

    您将获得的技能: Data Storytelling, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Social Media, Advertising Campaigns, Social Media Management, Marketing Analytics, Marketing Budgets, Digital Advertising, Marketing, A/B Testing, Facebook, Advertising, Return On Investment, Verbal Communication Skills, Technical Communication, Key Performance Indicators (KPIs), Presentations

  • 状态:免费试用

    Emory University

    您将获得的技能: 客户洞察, 消费者行为, 社交网络分析, 趋势分析, 文本挖掘, 社交媒体营销, 营销分析, 非结构化数据, 数据挖掘, 研究, 市场分析, 社交媒体

  • Coursera Project Network

    您将获得的技能: Social Media Marketing, Social Media, Facebook, Social Media Content, Online Advertising, Marketing, Digital Advertising, Graphic Design, Content Creation, Team Oriented

  • 您将获得的技能: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Marketing Design

  • 您将获得的技能: Facebook, Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Advertising, Social Media Strategy, Digital Advertising, Content Performance Analysis

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主要合作伙伴

  • Meta
  • Tecnológico de Monterrey
  • Northwestern University
  • Simplilearn
  • University of Colorado Boulder
  • Digital Marketing Institute
  • Google
  • Real Madrid Graduate School Universidad Europea