This elective course is an introduction to digital marketing, with a particular focus on social media campaigns. The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level.
In this course, you will learn top tips for an effective digital marketing campaign and how to plan and evaluate social media campaigns to maximize business opportunities. You will develop a practical understanding of the planning process of a social media campaign, and how to effectively use paid, earned and owned media in your digital marketing. You will also consider the role of influencers in your marketing, explore viral marketing, paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign. At the end of this elective course, you can apply and practice what you have learned by working on a digital marketing campaign. This course is one of three elective courses complementing the 10,000 Women core collection. It is a great introduction or follow up to the Fundamentals of Sales and Marketing course with Goldman Sachs 10,000 Women in the core collection but you may choose to take any additional courses to suit your needs. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Find out more about the Goldman Sachs 10,000 Women collection in the FAQs.
BZ
This was an in-depth course with easy-to-understand infographics and examples. I really gained a lot. Thank you
YB
It was a great intro to digital marketing. I wish there was some more interactive sessions, but all together it was well explained and easy to understand!
SG
I really enjoyed this course. It did not take long to complete, but I still learned so much! The exercises really help you in understanding too. I am excited to apply my new knowledge.
AH
It's really help for someone who never really learn or approach Marketing/Digital Marketing. Explained the basic theory in easy way to learn. help a lot, thanks
RM
I found the course to be extremely informative and clear in its presentation of the information and strategies.
RA
It was a wonderful experience with this course.I found in it the most important info about marketing. So thankful to pass such a course with a 100% degree
GG
I loved how everything was explained with engagement and visuals. The language was easy to follow and comprehend. The exercises helped me learn as well!
AS
I learned some interesting things about marketing strategies. This is an excellent course. I want to receive at least a free certificate for taking these courses.
TY
This course is a great guide towards digital marketing for entreprenuers. It is a must to know some of these key points before we plan and strategise our company's Digital Marketing plan.
PM
Has quite informative and useful content , is beginner friendly and easy to understand and not too long to be time consuming
NV
Must try this course because it will clarify your basic doubts about digital marketing and its popular terms like PPC, CPC, and more.
EH
Easy to follow and understand. It was informative but not super long and drawn out where it would lose my attention
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The course is suitable for entry-level learners, as well as do-ers who are new to marketing as a discipline. I found some concepts such as earned media, impression, very helpful and easy to learn. They are well-explained and demonstrated with vivid examples.
For a beginner level Digital Marketing course, this course was efficient and good. The basic fundamentals of DM are explained in a precise manner. I highly recommend this course.
Clean, simple and a very succint presentation of Digital Marketing Strategy. I have actually understood more about the topic in these few hours of work than any other long, complex sounding courses and programs. Really appreciate the people and organisations behind it!
What an awesome experience I had I have learned so much and was able to transform our business model and now I am ready for my funding meeting that is booked in a few days. I am going to kick butts in the Culinary Landscape with my Chef and Husband, Chef D.
i will happy if i get certificate from that course .i could use it on my work life .so im requesting the authority to give us certificate on financial aid . other wise the course is great and the instruction is good .
Digital Marketing Strategy with Goldman Sachs 10,000 Women I recently completed the “Digital Marketing Strategy with Goldman Sachs 10,000 Women” course, and my experience was overwhelmingly positive and enriching. As a new entrepreneur and content creator, this course gave me in-depth and practical knowledge of digital marketing, which has been extremely valuable for the growth of my business To begin with, the course structure was very well-organized and easy to follow. Each module was designed in a way that even beginners could easily grasp the concepts. I learned how to build a strong digital marketing strategy, identify the right target audience, and choose the most effective content for each platform. What I appreciated the most were the real-life examples and case studies, which helped me apply theoretical concepts in practical business situations. Through this course, I now understand how to create customer journey maps, the difference between SEO and SEM, and how to use tools like social media, email marketing, and web analytics to grow my brand. What I loved most about this course: Real-world business examples and case studies Step-by-step guided videos and exercises Practical strategies tailored for business owners Complex concepts explained in simple language Downloadable tools and templates at the end of the course This course also motivated me to strengthen my digital presence. I’ve now created a complete digital marketing plan for my brand, something I never thought I’d be able to do so confidently before In conclusion, this course is a must for every woman entrepreneur or anyone looking to learn digital marketing in a hands-on, practical way. It doesn’t just teach you—it prepares you to apply everything in real life I give this course a 5 out of 5 stars, and I highly recommend it to everyone
This course offers a comprehensive yet approachable introduction to digital marketing. It breaks down the world of digital marketing in such a clear and practical way that it feels less overwhelming and more exciting. Covering key topics like SEO, PPC ads, and influencer marketing, it places a strong emphasis on measuring success through KPIs. What I found particularly useful was the structured approach to campaign creation—understanding how to target specific customer needs at different stages of their journey was eye-opening. The lessons on social listening and campaign optimization stood out for their practicality. These concepts made me think critically about how businesses engage with their audiences in a meaningful and measurable way. This isn’t just a course about running ads; it’s about building effective strategies that deliver real results. Overall, the course is a valuable resource for anyone looking to elevate their digital marketing efforts. I walked away feeling confident and equipped to level up my digital marketing game that aligns with both business objectives and customer needs, setting a strong foundation for success.
I loved the course, it is short, concise and with very appropriate content to understand the fundamentals of a digital marketing strategy and how to apply it. The contents have all the necessary explanations to be able to follow the content and end up with a clear knowledge of how to create digital strategies. In addition they provide you some documents that will be useful to apply the content to the reallity of the business.
I’m learning digital marketing for free through this course. I have worked on WhatsApp and Telegram promotions before. I used paid media when clients gave money to promote their services. My content was sometimes shared by others, which is earned media. I also run a blog and Telegram channel, which are owned media. I want to improve earned media by creating better content that people want to share more.
I can use the customer journey plan and the tables to take stock of which media and content I am using for my digital marketing campaign. I can check the KPIs I am currently using suitable for my desired objectives. I can use key tips for effectively managing my digital marketing campaign. It is very efficient and effective for my campaign.
I absolutely recommend this course to anyone who wants to have a general overview, but also with important insights and concrete examples on digital marketing. Well organized and punctuated, it is possible to complete it in a short time, but I recommend taking it again after a few days to review the key concepts.
This course helped me identify my target audience, curate my marketing objective, understand the customer journey and cater for the customers according to that, running a digital marketing campaign and evaluating the same. My gratitude to Coursera,10000 Women and Goldman Sachs for providing me scholarship.
The Goldman Sachs 10,000 Women "Digital Marketing Strategy" course on Coursera provides women entrepreneurs with essential skills in branding, sales funnels, customer value propositions, and audience segmentation, earning high praise (around 4.7/5 stars)🥇🎉🎊
This course helped me understand the key concepts of digital marketing and identify areas that need improvement in my marketing strategies. It also helped me better understand my target audience, so I can create more accurate and effective advertisements
This course was well-planned. The breakdown of lessons was informative and filled with valuable information. The exercises were easy to follow and gave you the chance to put in practice what you learned from the videos and the reading material.
Pretty detailed and explicit. Really appreciate all the efforts taken to make us understand the basics of digital marketing. Thank you for diving into the nitty-gritty and helping us clearly grasp these interesting concepts!
This course is a great guide towards digital marketing for entreprenuers. It is a must to know some of these key points before we plan and strategise our company's Digital Marketing plan.
I really enjoyed this course. It did not take long to complete, but I still learned so much! The exercises really help you in understanding too. I am excited to apply my new knowledge.
This was very enlightening and fun to do ;) I am glad I had chance to be part of the program 10,000 Women in Goldman Sachs, and now I am looking forward to graduate the complete course
Taking this course is a very helpful on my work. I have a learned a lot of things on how to understand more on my clients and their needs. It's fun and knowlegeable at the same time.