Elevate your expertise as a trusted advisor and strategic partner through advanced account management practices driving sustainable growth. This course guides you through mapping account power structures, identifying opportunities for expansion, and mitigating risks with proactive, tech-enabled strategies. You'll learn to master cross-sell and upsell, manage sentiment, resolve conflict, and align internal and external resources—even in highly competitive or regulated markets. Modules draw from the latest research and real-world scenarios in India, the USA, and globally, accelerating your transition into high-value, long-term account management roles.
Advanced Techniques for Strategic Account Management
您将学到什么
Map real decision influence using relationship intelligence and detect early signals that shape account outcomes.
Identify and validate growth opportunities, then design personalized cross-sell, upsell, and renewal strategies.
Lead cross-functional and virtual account teams with clear roles, strong coordination, and confident client engagement.
您将获得的技能
- Sales Strategy
- Data-Driven Decision-Making
- Account Strategy
- Business Solutions
- Cross-Functional Collaboration
- Account Management
- Cross Selling
- AI Personalization
- Virtual Teams
- Customer Analysis
- Customer Relationship Management
- Stakeholder Management
- Relationship Management
- Upselling
- Business Relationship Management
- Market Intelligence
- Negotiation
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
该课程共有3个模块
Strong, profitable client relationships don’t happen by chance—they’re built through insight and intentional strategy. In this module, you’ll master advanced tools and behaviors to see beneath the surface of complex account dynamics. Learn how to map out power structures, spot hidden influencers, and apply relationship intelligence to keep key clients engaged across geographies. You’ll also discover how to monitor account sentiment in real time, act swiftly to prevent churn risks, and develop data-backed strategies for sustainable account growth. Transform your approach and become the partner top clients count on.
涵盖的内容
9个视频2篇阅读材料2个作业
Growing account value goes beyond retention—it’s about uncovering new needs, solving bigger problems, and continually demonstrating relevance. This module empowers you to transform every client relationship into a platform for expansion. You’ll learn to surface fresh opportunities for cross-selling, upselling, and renewal through smarter data analysis and genuine insight. Through actionable frameworks and modern negotiation tactics, you’ll confidently create, communicate, and deliver customized solutions that drive loyalty and unlock sustainable, competitive growth.
涵盖的内容
7个视频1篇阅读材料2个作业
Account management success today means leading across boundaries—organizational, cultural, and digital. In this module, you’ll learn to drive powerful collaboration among internal and partner teams while delivering seamless, high-value experiences to clients everywhere. Master the art of clarifying roles, building trust, and leveraging digital platforms to keep dispersed teams focused and agile. You’ll gain the tools to facilitate outcome-driven virtual sessions, solve challenges in real time, and manage complex, global relationships with professionalism and confidence.
涵盖的内容
8个视频1篇阅读材料2个作业
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