This course teaches learners how to use generative AI to create brand-consistent, SEO-ready marketing visuals that boost visibility across digital platforms. By focusing on the AI inference pipeline, prompt engineering, and accessibility best practices, participants will learn to generate on-brand images, write SEO-optimized alt text, and publish assets that meet professional marketing standards. Through hands-on labs, interactive discussions, and a final project, learners will combine AI-assisted creation with human judgment to produce visuals that are impactful, inclusive, and campaign-ready. By the end of the course, participants will be able to confidently design and deploy AI-powered marketing content that enhances brand recognition, discoverability, and audience engagement.
This course teaches learners how to use generative AI to create brand-consistent, SEO-ready marketing visuals that boost visibility across digital platforms. By focusing on the AI inference pipeline, prompt engineering, and accessibility best practices, participants will learn to generate on-brand images, write SEO-optimized alt text, and publish assets that meet professional marketing standards. Through hands-on labs, interactive discussions, and a final project, learners will combine AI-assisted creation with human judgment to produce visuals that are impactful, inclusive, and campaign-ready. By the end of the course, participants will be able to confidently design and deploy AI-powered marketing content that enhances brand recognition, discoverability, and audience engagement.
涵盖的内容
5个视频2篇阅读材料5个作业
显示有关单元内容的信息
5个视频•总计18分钟
AI for Brand Visibility•4分钟
How Generative AI Works — A Marketer’s View of the Inference Pipeline•5分钟
Tracing a Prompt — How AI Turns Text into Visuals•5分钟
Prompting for Brand Consistency: From Idea to On-Brand Image•3分钟
Congratulations and Continuous Learning Journey•2分钟
2篇阅读材料•总计10分钟
The 2025 Guide to Prompt Engineering•5分钟
Writing effective alt text: Key principles, roles, and SEO benefits•5分钟
5个作业•总计95分钟
Hands on Activity: Sketch the AI Pipeline•25分钟
Prompt-to-Image: Quick Check•10分钟
HOL: Turning Prompts into Brand-Perfect Images•25分钟
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