In this first module, we will introduce you to the course and the objectives. You'll have the opportunity to meet your instructor, connect with your peers, and get familiar with the Coursera platform and support resources, Also, we will dive into the AI's impact on digital marketing. As artificial intelligence continues to advance, it’s reshaping the digital marketing landscape in powerful ways. We will explore how AI, particularly generative AI, impacts specific areas of digital marketing, from creating high-quality, targeted content to optimizing customer engagement and conversion strategies. Learners will gain insight into real-world applications of AI, such as personalized marketing campaigns, content generation, predictive analytics, and ad optimization.