Can I apply what I learn immediately to my job or business?

Absolutely! Each course is packed with actionable examples and tools you can start using now–from automating customer emails to setting up chatbots or optimizing your website’s SEO.

How will this course help my business grow?

By automating repetitive marketing tasks, you can save time, increase engagement, and personalize campaigns at scale. You’ll discover how to leverage AI for more creative content production, analysis, and customer interaction —all of which are necessary for real business momentum.

Is this course relevant for small businesses and startups?

Definitely! The courses are tailored for small businessesand startups. You will discover affordable AI tactics to build your brand, even with limited resources.

Will this course help me stay ahead in the digital marketing industry?

Absolutely! As AI continues to form the foundation of modern marketing, mastering these tools grants you a future-proof benefit that distances you from your competitors.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI Marketing: Grow Your Brand with AI Tools

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AI Marketing: Grow Your Brand with AI Tools

本课程是 AI Marketing Mastery 专项课程的一部分

位教师：Tanmoy Kumar Das

包含在中

了解更多

3个模块

深入了解一个主题并学习基础知识。

4 小时完成

灵活的计划

自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

4 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Understand how AI transforms digital marketing and business growth strategies.
Automate your email campaigns by writing personalized, conversion-focused messages with AI.
Create consistent and on-brand content by automating blogs, website copy, and social media posts.
Integrate AI chatbots, SEO, and analytics to boost engagement and easily track performance.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 AI Marketing Mastery 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有3个模块

Ready to take your marketing to the next level? AI Marketing: Grow Your Brand with AI Tools gives you the tools you need to improve your digital strategy. Discover how to get the most out of cutting-edge AI to drive marketing success, optimize customer interactions, and boost growth.

You will learn the ultimate tools for AI-powered email marketing, content generation, and customer service automation. Discover how AI chatbots, content generators, and smart analytics can help you create impactful campaigns, optimize SEO, and connect with customers through personalized experiences. Through hands-on lessons and real-world case studies, you'll learn to drive more efficient, data-backed decisions that amplify your brand's reach and impact. Whether you're a marketer, entrepreneur, or business owner, it's time to learn AI tools that will set you apart in the market. Don't let this opportunity to level up your marketing game pass you by — enroll today, and begin crafting smarter, more effective campaigns.

Learn what AI really means for modern marketing and how top brands use it to scale. Discover essential AI tools for email marketing, personalization, and smarter digital strategies.

涵盖的内容

10个视频4个作业

10个视频总计32分钟

Course Introduction1分钟
What is Artificial Intelligence (AI) and why is it important for your business?5分钟
How the world's top brands are using AI marketing3分钟
Examples and Uses of AI in Digital Marketing5分钟
How to choose the right AI tool for your business4分钟
Introduction to AI for Email Marketing1分钟
Tool #1: Email delivery optimization2分钟
Tool #2: Identify what your contacts are looking for4分钟
Tool #3: Optimize Subject lines and email copy automatically1分钟
Tool #4: Write personalized email automatically2分钟

4个作业总计48分钟

Proficiency Quiz15分钟
Proficiency Quiz15分钟
Checkpoint Quiz8分钟
Checkpoint Quiz10分钟

Explore how AI automates content creation, improves writing quality, and powers intelligent chatbots. Build hands-on skills to streamline workflows and engage customers more efficiently.

涵盖的内容

10个视频4个作业

10个视频总计42分钟

What is content automation and why is it important for your business?2分钟
Artificial Intelligence for Content Automation3分钟
Tool #1: Content generation for Website, Blogs and Social Media12分钟
Tool #2: Transcribing your videos automatically and Descript3分钟
Tool #3: Grammarly3分钟
Other tools for content marketing automation2分钟
What are chatbots and why they are important for your business2分钟
Tool #1: Manychat - Creating your account4分钟
Creating a chatbot for Facebook5分钟
Accessing the chat data and conversation history1分钟

4个作业总计50分钟

Proficiency Quiz15分钟
Proficiency Quiz15分钟
Checkpoint Quiz12分钟
Checkpoint Quiz8分钟

Master advanced AI tools for social media, SEO, chatbot customization, and analytics. Learn how to create fully automated, data-driven marketing systems for real-world business impact.

涵盖的内容

10个视频4个作业

10个视频总计29分钟

Customizing your chatbots for other goals2分钟
Creating chatbot for Instagram, SMS or WhatsApp4分钟
Installing the Chatbot on your website3分钟
Introduction to AI Social Media Tools and why it's important for your business2分钟
Tool: Lately - Auto Generated Social Media posts3分钟
Introduction to AI For SEO of your website2分钟
Artificial Intelligence tools for SEO4分钟
What is AI Analytics and why it's important for your business1分钟
Tool: Amplitude - The #1 Analytics Tool foe Product Teams4分钟
Summary0分钟

4个作业总计48分钟

Proficiency Quiz15分钟
Proficiency Quiz15分钟
Checkpoint Quiz6分钟
Checkpoint Quiz12分钟

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Tanmoy Kumar Das

LearnKartS

24 门课程1,515 名学生

提供方

LearnKartS

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自 2020开始学习的学生

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无限制访问 10,000+ 世界一流的课程、实践项目和就业就绪证书课程 - 所有这些都包含在您的订阅中

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常见问题

Yes, it’s ideal for both! For freelancers, these skills can be a means to attract high-paying clients; for marketing professionals, they can simplify processes, boost performance, and stay ahead in an increasingly AI-dominated industry.

Through this course, you’ll delve into the best tools, including Lately, ManyChat, Amplitude, Grammarly, and Descript, for AI marketing based on several use cases, such as social media automation, chatbot building, SEO optimization, and performance analysis.

Of course! The tools presented are easy to use, featuring basic interfaces. You also receive step-by-step instructions on how to incorporate them into your workflow without using any code skills.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

AI Marketing: Grow Your Brand with AI Tools

您将学到什么

您将获得的技能

要了解的详细信息

了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识

该课程共有3个模块

Best AI Digital Marketing For Business

涵盖的内容

10个视频总计32分钟

4个作业总计48分钟

AI for Marketing Automation: From Content Creation to Customer Conversation

涵盖的内容

10个视频总计42分钟

4个作业总计50分钟

AI-Powered Digital Marketing: Chatbots, Social Media, SEO & Analytics

涵盖的内容

10个视频总计29分钟

4个作业总计48分钟

获得职业证书

位教师

提供方

从 Marketing 浏览更多内容

Grow with AI: Your AI-driven Growth Marketing strategy

AI Marketing Automation

AI, Automation, and Emerging Technology

ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

人们为什么选择 Coursera 来帮助自己实现职业发展

通过 Coursera Plus 开启新生涯

通过在线学位推动您的职业生涯

加入超过 3400 家选择 Coursera for Business 的全球公司

常见问题

更多问题

AI Marketing: Grow Your Brand with AI Tools

您将学到什么

您将获得的技能

要了解的详细信息

了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识

该课程共有3个模块

Best AI Digital Marketing For Business

涵盖的内容

AI for Marketing Automation: From Content Creation to Customer Conversation

涵盖的内容

AI-Powered Digital Marketing: Chatbots, Social Media, SEO & Analytics

涵盖的内容

获得职业证书

位教师

提供方

从 Marketing 浏览更多内容

Grow with AI: Your AI-driven Growth Marketing strategy

AI Marketing Automation

AI, Automation, and Emerging Technology

ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

人们为什么选择 Coursera 来帮助自己实现职业发展

通过 Coursera Plus 开启新生涯

通过在线学位推动您的职业生涯

加入超过 3400 家选择 Coursera for Business 的全球公司

常见问题

Is this course suitable for freelancers or marketing professionals?

What kind of tools will I learn to use in this course?

Can I use these AI tools even if I’m not tech-savvy?

更多问题