In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data.
You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.
AR
It's a great course because even it's based on theory not practical(Which cover in next courses in specialization) but still, at final assignment submission, you feel great that you tackle a problem.
JJ
It's the first course from the specification, which makes us better understand the necessary business metrics for data-driven companies, and it is a good entry for following modules. Help me a lot.
JH
I very much enjoyed this course, which helped me build the knowledge foundation of business metrics and other basics. The capstone is very helpful for me to have a taste of business case analytics.
DG
This was a great introductory course. I took this up to get a better perspective of business analysis and i can say with surety that it served a lot of purpose. Thanks Coursera and Duke Professor.
SM
Superb insight gains from the world of analytical. Course have advance my skill in incredible 4 weeks of time. Great work from Duke University. Special thanks to Daniel Egger & Jana Schaich Borg.
TS
Though this course I have learned a lot about Business Metrics, and key function of Business analysis role etc.It is very good introduction for the specialization of Analytic Techniques for Business.
MB
This was really so much fun. The slides and format are exceptional. I'm so highly engaged in this learning experience, it's great to learn from people who are genuinely thrilled by the work they do.
JN
Great introduction and foundation on how to think about and conceptualize business metrics. I really needed this and it helps when thinking about what metrics would be useful for where I work.
HP
One of the best courses I've taken through Coursera, but also one of the most enjoyed courses. I'd recommend this course for those interested in learning business metrics and business analysis.
CV
Very good class for those who already have a bit of business analytics knowledge, good buildup to class: starts of slowly with terminology and builds to more technical analyses. Great overall!
HQ
Very interesting course! I learnt a lot about business metrics. Things I didn't known. Now I am able to understand better the business strategies. Practical. Easy to follow and very well explained!
SK
I love Dr. Egger's way of teaching, however the videos could use some updates. There are errors that were pointed out 5 years ago on the message board, but they have still not been corrected.
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I do not think that students should need to pay for a course in order to watch interviews with previous graduates. Half of this course should have been condensed or excluded. There is not much to learn in these modules. It was decent, but it was not a five star course. I think the ratings on this are misleading.
Pretty basic stuff. Even though I was familiar with everything given my background, I struggle to understand how this will add any value to people who are interested in Data Analytics.
It's a great course because even it's based on theory not practical(Which cover in next courses in specialization) but still, at final assignment submission, you feel great that you tackle a problem.
This was a great introductory course. I took this up to get a better perspective of business analysis and i can say with surety that it served a lot of purpose. Thanks Coursera and Duke Professor.
I recommend this course to any one who is interested in Data science and it's applications in Business The course is well-Organized, Easy to understand and the professor has Excellent Teaching Skills
It's the first course from the specification, which makes us better understand the necessary business metrics for data-driven companies, and it is a good entry for following modules. Help me a lot.
a very interesting course on business metrics, talks about business metrics itself, jobs and companies in this field, also some examples of the application of business metrics like Amazon, Costco.
As a recent college graduate in management information systems, I wasn't taught most of these important business metrics in the context of business, and even then, I was only taught traditional metrics, not the dynamic metrics this course covers. I would highly recommend this course to those who are looking to understand the different measures to check the "pulse" of a business.
Great course, which consists of lots of business-related metrics (goal of which is to increase efficiency of the enterprise) and interviews with specialists from different data-related jobs. However, in this course I'd like to have more information on how to chose the right metric for specific situation and create your own based on the data available.
Week 3, finance portion was very fast paced. 80% of what was taught was not even clear.
This course is not about Excel or MYSQL. This is only about Probability distribution, binary classification etc. So, if you're interested in learning some Math, this is a great course for you. But certainly not for learning some basic Excel and MYSQL. I am very disappointed and have lost all my money for nothing. I did not learn what I had initially thought I will. I feel cheated, I have lost both time and money at the same time.
The technology used is poor, the content disjointed, mistakes not corrected before publishing (notes afterwards), very scripted and overall not engaging.
I'm now taking a different course which is far better in all aspects (most notably the enthusiastic lecturer!), highlighting that the poor quality of this course is down to the institution. Disappointing!
Brief Profile: Sohail Butt
I am a man of 58 years old and having an experience of almost 30 years of Business Management of Pharmaceutical & Nutraceutical Industries of Pakistan. Presently I am having my own Consulting Company " AIMMS CONSULTING" and extending my services as Management Consultant to different companies of said sectors.
I am of the conviction that learning is never ending and have a habit of learning new ideas about my favorite subject about Business Metrics.
I really appreciate highly the efforts of my respected dynamic & competent Instructors Daniel Egger & Jana Schaich Borg for Business Metrics for Data-Driven Companies and enjoyed the course material and videos presentation of this course. Mind blowing conceptual approach was adopted especially in the areas of basic conceptual knowledge of Business Metrics in depth. Overall it was my superb experience of learning.
SUGGESTION:
MY PERSONAL HUMBLE REQUEST, Please make also the important components of course material as a part of this Certificate with % AGGREGATE so that it has a much more worth & impact for the courses participated.
A separate Transcript must be issued with having Aggregate % Score and important Components of participated course.
Hard Copy of this certificate mail to my home address in Pakistan. Please use my credit card,I am ready to pay all expenses in this connection.
Thanks & best wishes to all Coursera Team.
This course is very helpful for people who want to know more about the jobs related to data analysis. It gives me a general idea about what the main responsibilities of a data analyst and a data scientist is. It also offers me the very fundamental and key element on how to start the data analysis to improve business process in a company. Thank you for designing this course!
The use of actual business makes it much easier for professionals who are in the business world to pick up the concepts. A lot of courses are much heavier in theory and are a little more difficult to pick up if you have been out of school of some time.
As an introductory course to business metrics and data analytics, I feel that this course sets a good foundation. The delivery of content was thorough and with high clarity.
I disagree with some reviews that this course is too basic or useless.
Learning the technical skills is important, but if our basic understanding/foundation of the business problem statement is flawed, the analysis would be for naught.
It's an important foundation to have before delving into the technical skills. Despite having learnt this material in university before, I was thankful for the review and various clarifications this course provided to my previous understanding.
I had a wonderful experience of learning what I am interested in on this interactive, user-friendly online platform Coursera and received my first certificate. Great course hold by Duke University, which allowed me to systematically understand the business analytics, data analysis and some innovative ways of marketing. The course goes deep into details in this field, while truly require no additional knowledge before enrolling based, I could proudly tell you based on my first-hand experience. I spent several hours every week during this month to study the course, and really this was a good memory. ^_^
The course has all the components that I look for in an online / classroom class:
-Instructors that know and understand the topic being discussed.
-Instructors are very clear, easy to follow, and well prepared on the material
-Clear goals and expectations on what you will be able to do by completing the course
-Class material extremely well prepared and easy to follow
-Plenty of references and uses of real life scenarios that I can see myself applying in my work (vs. hypothetical a+b basic scenarios)
-Classwork and examples are easy to follow making it straight forward to complete homework / labs
Великолепный курс! Информация настолько четко структурирована и подана, что разобраться сможет каждый. Есть полный объем сопроводительного материала - создатели курса позаботились, чтобы все необходимое было под рукой. Практические кейсы - это вообще отдельная тема. Все примеры невероятно интересные (чего стоит история с пепперони). Отдельное спасибо за введение в специальность - невероятно важно разобраться в самом начале, кто есть кто в сфере бизнес анализа, и кто что должен знать и уметь. Эта информация действительно позволяет идти в правильном направлении.
I have zero business background and I found this course to be challenging enough that I learned something new, but it didn't take me that long to master the basics so I could starting talking about what I learned with my business-trained friends almost immediately.
I did have to think carefully about the final assignment which was great for my learning. I also enjoyed marking other people's assignments and gaining new insights of the case from my fellow MOOC students.