Analyze Markets: Strategy with SWOT provides a practical, hands-on foundation in the strategic marketing frameworks essential for modern market analysis. You'll move beyond theory to master the application of two core models: the 4Ps marketing mix and SWOT analysis. First, you will learn to deconstruct any company's go-to-market strategy by classifying real-world business tactics into Product, Price, Place, and Promotion. Next, you will learn to conduct a comprehensive SWOT analysis, systematically organizing research on a competitor's internal strengths and weaknesses against external market opportunities and threats. Through interactive exercises and building a complete analysis based on case studies like Netflix and Tesla, this course transforms how you see the market. You will develop the analytical thinking required to translate raw data into a structured strategic overview, identify competitive vulnerabilities, and formulate actionable recommendations—a critical and foundational skill for aspiring market research analysts, marketing professionals, or business strategists.
Analyze Markets: Strategy with SWOT
您将学到什么
Apply the 4Ps and SWOT frameworks to analyze competitor tactics and market position, turning research into a structured strategic overview.
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
In this module, you will master the 4Ps marketing framework (Product, Price, Place, and Promotion). You'll learn to deconstruct any company's go-to-market strategy by identifying, classifying, and interpreting its core business tactics. Using Coca-Cola's iconic strategy as a case study, you'll see how these four elements work together to create a dominant market position, and you'll get hands-on practice categorizing tactics in an interactive exercise.
涵盖的内容
3个视频1篇阅读材料2个作业
This module teaches you how to conduct a SWOT analysis to evaluate a competitor's market position and organize business insights into an actionable analysis. You will learn to identify internal, controllable factors (Strengths and Weaknesses) and separate them from external, uncontrollable market forces (Opportunities and Threats). Using Netflix and Tesla as guiding examples, you will build a complete SWOT analysis and use it to formulate a basic strategic recommendation.
涵盖的内容
2个视频1篇阅读材料3个作业
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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