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学生对 Google 提供的 Assess for Success: Marketing Analytics and Measurement 的评价和反馈

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2,222 个评分

课程概述

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

热门审阅

RR

Oct 12, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

SW

Aug 22, 2022

I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.

筛选依据：

276 - Assess for Success: Marketing Analytics and Measurement 的 300 个评论（共 483 个）

创建者 Raphael O E

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Nov 10, 2022

Beautiful insights

创建者 Alexandre P d S F

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Feb 11, 2025

Surpreendente!!!!

创建者 MOHIALDEEN A O A

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Jul 9, 2022

thank you teacher

创建者 Keila R R

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Dec 6, 2025

Keila Rios Ramos

创建者 Tshilidzi N

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Jun 13, 2025

best course ever

创建者 Hoàng L

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Apr 20, 2025

Very informative

创建者 SREEJITH M

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Jan 16, 2025

very good course

创建者 xavier

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Aug 20, 2024

very insightful.

创建者 PARSAORAN P

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Jul 27, 2024

MINTA SERTIFIKAT

创建者 MUHAMMAD I

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Aug 8, 2023

Great experience

创建者 George N P

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Jul 28, 2023

Very informative

创建者 Muhammad A

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Jun 7, 2023

Excellent course

创建者 Neeson C

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Nov 8, 2022

Great knowledge.

创建者 ISAQUE D S M

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Apr 9, 2025

vhvbhb jujjhu8h

创建者 Laxmi P

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Apr 6, 2025

NICE EXPERIENCE

创建者 VICENTE A G R

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Feb 14, 2023

Excelente curso

创建者 Ankur R

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Oct 3, 2022

i'm very happy

创建者 Julio H M

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Feb 10, 2025

Ha sido genial

创建者 Ahmad W

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Sep 23, 2023

Amazing Course

创建者 Sana A

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Jun 5, 2023

Great leaning!

创建者 Ayandeep S

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Dec 27, 2022

Easy as usual.

创建者 Dana D

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Oct 21, 2022

Great course!

创建者 GABRIELA M D S

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Jun 12, 2025

Aprendi muito

创建者 Tanny T

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Jun 13, 2024

Great *******

创建者 Vũ V Đ

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Apr 9, 2024

Great course!