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学生对 Google 提供的 Assess for Success: Marketing Analytics and Measurement 的评价和反馈

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课程概述

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

热门审阅

RR

Oct 12, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

SW

Aug 22, 2022

I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.

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351 - Assess for Success: Marketing Analytics and Measurement 的 375 个评论（共 483 个）

创建者 Pheeha S M

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Oct 2, 2025

th best

创建者 Emma B

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Apr 1, 2025

Amazing

创建者 SATHISH P

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Mar 5, 2024

awesome

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Jan 9, 2024

somgood

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Jun 28, 2023

Awesome

创建者 Royal K

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Jun 24, 2023

perfect

创建者 CHRISTIAN C

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Apr 16, 2023

Super !

创建者 Essadi F

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Nov 11, 2022

perfect

创建者 Mike M

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Dec 26, 2023

Great!

创建者 Rubens L d S

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Jun 20, 2023

Great!

创建者 Petra E D D

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Jun 8, 2023

AAA+++

创建者 MOHAMMED Y H T M Y H T

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Sep 12, 2022

شكرًا

创建者 Madhu R

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May 9, 2025

Super

创建者 Chittipa N

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Mar 10, 2025

Great

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May 25, 2024

super

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Feb 14, 2024

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Oct 20, 2023

Thank

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Aug 14, 2023

SUPER

创建者 Aldrin M

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Aug 13, 2023

suoer

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May 3, 2023

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Mar 1, 2023

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创建者 Laima L

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Oct 21, 2022

Good

创建者 Ishwary I

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Dec 10, 2025

Good

创建者 Nguyễn T H ( F H

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Oct 3, 2025

Good

创建者 VU V N

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Mar 13, 2025

good