Chevron Left
返回到 Assess for Success: Marketing Analytics and Measurement

学生对 Google 提供的 Assess for Success: Marketing Analytics and Measurement 的评价和反馈

4.6
星
2,170 个评分

课程概述

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

热门审阅

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

筛选依据：

276 - Assess for Success: Marketing Analytics and Measurement 的 300 个评论（共 468 个）

创建者 Ahmad W

•

Sep 23, 2023

Amazing Course

创建者 Sana A

•

Jun 5, 2023

Great leaning!

创建者 Ayandeep S

•

Dec 27, 2022

Easy as usual.

创建者 Dana D

•

Oct 21, 2022

Great course!

创建者 GABRIELA M D S

•

Jun 12, 2025

Aprendi muito

创建者 Tanny T

•

Jun 13, 2024

Great *******

创建者 Vũ V Đ

•

Apr 9, 2024

Great course!

创建者 Johnedel E

•

Aug 11, 2023

hard but best

创建者 莊碩文

•

Feb 9, 2023

難易適中，可學到非常多知識

创建者 YUVAMATHI S

•

Sep 16, 2022

good and nice

创建者 Oséias S G

•

Sep 30, 2025

Espetacular!

创建者 Zuchra L

•

Aug 19, 2024

good overall

创建者 Armando V

•

Jul 16, 2024

Great course

创建者 SINGH N

•

Jun 16, 2024

Great Course

创建者 Joel M T

•

May 5, 2024

great Course

创建者 Mushegh H

•

Mar 30, 2024

Great course

创建者 Mehboob H

•

Apr 14, 2023

Rich content

创建者 Aadarsh G

•

Dec 21, 2022

Great Course

创建者 Gugu M

•

Sep 23, 2022

interesting

创建者 Jason Z

•

Aug 23, 2022

Great class.

创建者 Azhar k

•

Nov 8, 2024

good course

创建者 DENIS K B A (

•

Jul 25, 2024

Excellent!!

创建者 SP H

•

May 10, 2023

Thumb upppp

创建者 Hamed V

•

Jun 6, 2022

Cool Course