Chevron Left
返回到 Assess for Success: Marketing Analytics and Measurement

学生对 Google 提供的 Assess for Success: Marketing Analytics and Measurement 的评价和反馈

4.6
星
2,170 个评分

课程概述

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

热门审阅

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

筛选依据：

301 - Assess for Success: Marketing Analytics and Measurement 的 325 个评论（共 468 个）

创建者 Bangun K L

•

Jan 26, 2025

wonderfull

创建者 Rahmatulloh

•

Sep 30, 2024

Insigtfull

创建者 Bwalya M

•

Jun 27, 2024

Insightful

创建者 Hưng N

•

Oct 27, 2022

very good

创建者 Thirumurugan T

•

Oct 2, 2022

so useful

创建者 Jose G H

•

Aug 27, 2025

Excelente

创建者 Ricardo J S L

•

Dec 26, 2024

Excelente

创建者 Anoop k

•

Oct 29, 2024

excellent

创建者 INGERSAL R

•

Sep 5, 2024

Excellent

创建者 MOHAMAD I I

•

Sep 1, 2024

love this

创建者 Gihan K

•

Aug 8, 2024

great job

创建者 Rahul S L

•

Jun 9, 2024

excellent

创建者 Brian S

•

May 29, 2024

Loved it!

创建者 Ricardo A

•

Mar 30, 2024

Excelente

创建者 Sowmya C L

•

Aug 23, 2023

very good

创建者 Shreya B

•

Aug 7, 2023

excellent

创建者 Neilkerd G

•

Jun 12, 2023

Excellent

创建者 BASHAR D

•

Mar 28, 2023

THANK YOU

创建者 Dewan K

•

Mar 7, 2023

Fantastic

创建者 Akhlas A

•

Feb 27, 2023

Excellent

创建者 Deleted A

•

Feb 22, 2023

Thank You

创建者 Sony T

•

Dec 2, 2022

Thank You

创建者 نوال س م ز

•

Sep 30, 2022

gooooood

创建者 Hazem M

•

Jun 17, 2022

very good

创建者 Caleb A A

•

Aug 31, 2025

the best