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学生对 Google 提供的 Assess for Success: Marketing Analytics and Measurement 的评价和反馈

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课程概述

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

热门审阅

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

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326 - Assess for Success: Marketing Analytics and Measurement 的 350 个评论（共 468 个）

创建者 FAJAR R

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Feb 27, 2025

good one

创建者 GERALDIE F N P

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Dec 4, 2024

Lo mejor

创建者 Juana M T H

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Jun 1, 2024

Exelente

创建者 Trevor N

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Aug 10, 2023

love it.

创建者 Saira F

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Nov 14, 2022

nice job

创建者 İrem Ç

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Oct 17, 2022

Perfect

创建者 Pheeha S M

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Oct 2, 2025

th best

创建者 Emma B

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Apr 1, 2025

Amazing

创建者 SATHISH P

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Mar 5, 2024

awesome

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Jan 9, 2024

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Jun 28, 2023

Awesome

创建者 Royal K

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Jun 24, 2023

perfect

创建者 CHRISTIAN C

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Apr 16, 2023

Super !

创建者 Essadi F

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Nov 11, 2022

perfect

创建者 Mike M

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Dec 26, 2023

Great!

创建者 Rubens L d S

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Jun 20, 2023

Great!

创建者 Petra E D D

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Jun 8, 2023

AAA+++

创建者 MOHAMMED Y H T M Y H T

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Sep 12, 2022

شكرًا

创建者 Madhu R

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May 9, 2025

Super

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Mar 10, 2025

Great

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May 25, 2024

super

创建者 Muhammad M

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Feb 14, 2024

great

创建者 أشرف ا

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Oct 20, 2023

Thank

创建者 Markina I

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Aug 14, 2023

SUPER

创建者 Aldrin M

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Aug 13, 2023

suoer