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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

401 - Attract and Engage Customers with Digital Marketing 的 425 个评论（共 1,589 个）

创建者 Kaleigh O

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Jun 9, 2022

This is a thorough course that set me up with a good basis of where to begin in digital marketing.

创建者 antonija s

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Apr 9, 2023

This course was fantastic, and so was the coach! I have learned so much in theory and practice :)

创建者 Charlotte R

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Sep 26, 2022

Great explanations on SEO and SEM. Engaging videos and fun practical tasks throughout the course.

创建者 Michael W

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Apr 26, 2023

An incredible amount of material. Well thought out and entertaining. Intense but well worth it.

创建者 Renee A

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Jan 31, 2023

This course was very detailed, current, and presented in such a way that it is easily understood

创建者 Abdul J K

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May 6, 2023

The instructor was very motivating! His explanation about SEO and Google Ads was to the point.

创建者 Julie M

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Apr 8, 2023

I really enjoyed learning about the ad types and more about digital and social media marketing.

创建者 Aleksandra C

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Oct 4, 2022

Lots of interesing information about marketing strategies. I highly recommend it for beginners.

创建者 Spyridon K

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Jan 16, 2025

Coach AK is such an inspirational person, I loved every single of his teachings! Thanks a ton!

创建者 Abhishek

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Jun 25, 2024

An excellent cource with an in-depth explanation of each topics and well mannered explanation.

创建者 rishabh m

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Feb 8, 2024

Great in-depth knowledge of technical jargon like SEO and SEM from a knowledgeable instructor.

创建者 Lara K

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Jun 14, 2023

Informative with practical experience, thank you for providing me with such an amazing course.

创建者 Loice H

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Mar 3, 2023

This is such an amazingly detailed and well-taught course. I'm so glad I got to go through it.

创建者 Chioma M

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Dec 8, 2022

Firstly, the instructor was too cute!

Great course and pace. I absolutely enjoyed this course.

创建者 Jennifer Q

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Jul 26, 2022

It was great and very helpful in teaching what i need to know for the next steps in my career.

创建者 Godstime O

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Apr 15, 2023

It's an interesting course. Keep the good works! The explanation was very clear and simpler.

创建者 Chulumanco

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Jan 28, 2023

Learnt a lot about SEO. The course is easy to understand with easy but challenging practicals

创建者 Hamid M T

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Sep 21, 2022

It is an eye open content and I learn so much from it. Thank you for creating this platform.

创建者 Dhwany 0

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Sep 12, 2022

Amazing Teacher, Coach ak always spreads motivation with his appreciations and affirmations.

创建者 Mark I

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Feb 28, 2024

Excellent teacher. Very motivational and hope he teaches more courses in this Certification!

创建者 Karina D ( L H

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Sep 22, 2023

Great information. It was a challenging class but I loved every minute. Take a lot of notes!

创建者 Joanne N

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Aug 17, 2023

I've really learned a lot and I'm proud to have successfully finished this course. Thank you

创建者 Kamal G

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Dec 1, 2022

Lots of great information and tools which I am able to implement as I completed this course.

创建者 Deleted A

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Nov 6, 2022

Es el capítulo que más me ha gustado hasta este momento. Creo que lo mío es SEM engineering.

创建者 Thamasha G

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Oct 22, 2022

Such a great learning. Explained everything clearly. learned a lot of new things. Awesome.