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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

426 - Attract and Engage Customers with Digital Marketing 的 450 个评论（共 1,589 个）

创建者 Artem D

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Aug 29, 2022

Amazing course! Thank You Coach AK for making learning this course interesting and exciting!

创建者 Tavita V L

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Aug 20, 2025

¡Gracias¡ el curso es muy claro, he aprendido bastante y los profesores explican muy bien.

创建者 Marleen B

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Sep 30, 2022

Starting to get into it after learning all the terms in the first course. Pretty exciting!

创建者 Bolakunmi A O

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Sep 27, 2022

Great course, Clear and understable, Great teacher. thank you for ypur time and hard work.

创建者 Jennifer I

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Nov 21, 2024

Very informative and I gained deeper insight on how to make digital marketing work for me.

创建者 Zohaib A

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Nov 24, 2023

A Comprehensive course to become a MAestro in Attracting and engaging Customers Digitally.

创建者 Reynaldo B B J

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Apr 22, 2025

a great course for me as a beginner learner. thank you so much to the team who made this.

创建者 Laurdes R

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Mar 17, 2025

I finished course 2, I am happy with everything I have learned, it is an excellent course

创建者 AYOUB T

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May 15, 2024

It's very clear and helpful learning process for beginner learner of SEO and SEM like me.

创建者 Bill T

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Jan 20, 2023

Really useful and practical information shared. You can use these new skills immediately.

创建者 Aleksei K

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Jul 25, 2022

Really useful and entertaining, learned a lot of new information. Coach AK is the best :)

创建者 Sol A R

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Jul 12, 2022

Excelente curso, excelente instructor y material practico y teorico. Super recomendable.

创建者 Renata M

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Apr 11, 2024

The contests were friendly and easy to absorb and the coach explained them very clearly.

创建者 Amanda J

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Aug 28, 2023

Loved the instructor He was brilliant. Hope to see him more teaching! Thank You Coach AK

创建者 Antonietta I

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Nov 14, 2022

I think the course is very helpfull to understand the customer in the digital marketing.

创建者 I a S

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Nov 11, 2022

Very well-organized. No words can describe my gratitude for providing this masterpiece.

创建者 ayah w

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Dec 19, 2024

good course thanks to the instructors and the helpful resources and the great activity

创建者 Avni G

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Jul 14, 2023

This course was amazing. It cleared many of my marketing concepts. Thank you Google :)

创建者 Carlos E G

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May 7, 2023

A very well structured course for beginners with out any digital marketing experience.

创建者 Muhammad F

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Dec 17, 2022

The amazing experience of learning from top-level experts. Great opportunity to learn.

创建者 onosolease o

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Dec 12, 2022

thank God for Coursera and thanks to my teachers in this course.ti has been amazing so

创建者 Blandine K

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Jul 26, 2022

Absolutely Phenomenal! This course is resourceful, isightful and impactful. Thank you.

创建者 Ramon C

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Jul 22, 2022

Great content, support material, and related assignments to apply what we have learned

创建者 Ayat G

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Jan 21, 2025

I never felt board. The course was inspiring and motivated me to continue. Great job!