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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

476 - Attract and Engage Customers with Digital Marketing 的 500 个评论（共 1,589 个）

创建者 wasif a

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Oct 5, 2023

Excellent course research and precisely focused on key subject knowledge content.

创建者 Adebayo A

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Aug 16, 2022

This is our of the best course have taken so far. well taught and very practical.

创建者 Nada M

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Aug 16, 2023

The course was full of precious information and coach AK was perfect instructor.

创建者 MD M P C

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Feb 6, 2023

It was a nice journey of learning Digital marketing strategies from this course.

创建者 Pratik K

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Oct 14, 2022

really good course instructors are great great explaination and great exercises

创建者 Gibran E

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May 21, 2025

Very good course, needs to go more in depth in the Google Ads Manager platform.

创建者 MALLIKARJUNA R V

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Jul 23, 2024

The emphasis on SEO and SEM are very helpful in the customer engagement journey

创建者 Sharon B

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Jun 8, 2024

Great self pace environment where you can learn and utilize information quickly

创建者 Mir S A

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Oct 2, 2022

This course is easy to learn and all learning materials are easy and in-depth.

创建者 KARTHIK D

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Sep 3, 2025

The course is Amazing. Got to learn a lot about SEO, SEM, Display Advertising.

创建者 Regina T

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Jul 19, 2023

helpful with the basic foundations of digital marketing terms and how it works

创建者 Mother N

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Feb 6, 2023

It is an Interesting course. I’m glad I choose this course. Easy to comprehend

创建者 Asim K

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Feb 1, 2023

Thanks Coursera & Google for sharing valuable content such a great experience.

创建者 Mariana S

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Dec 30, 2022

Thank you for the educational and interesting course. Passed it in one breath.

创建者 Abiel K

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Dec 6, 2022

It is very helpfull

Thanks so much

I happy to know more on SEO very intersting

创建者 Nabeeha f k

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Oct 28, 2022

I LOVED EVERYTHING ABOUT IT, THE COURSE WAS AMAZING AND SO WAS THE INSTRUCTOR

创建者 Castor T

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Oct 20, 2022

Interested in learning more about Google Ads. Great explanation and examples!

创建者 Raman K J

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Sep 15, 2022

I am really thankful to Google Team to develop and design such a great course.

创建者 Luisa D

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Apr 9, 2025

I love Cursera. It's a simple, self-paced way to learn and improve my career.

创建者 Krishna H K

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Sep 20, 2022

Coach AK is just phenomenal . Everything was explained in very neatly manner.

创建者 Aram A

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Sep 20, 2022

Great experience and in-depth details and very straight forward information.

创建者 Aviral J

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Jul 30, 2022

Loved this course 🤩. Got to learn so many new amazing things. Unbelievable!

创建者 Amr H

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Mar 29, 2024

It was really helpful and full of information that make me want to know more

创建者 Hamid B

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Dec 16, 2023

Again Thank you so much Google and Coursera, Amazing Course, Lifeline skills

创建者 Rabiah K

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Oct 29, 2023

Best course. I am very very happy to learn this course. Thank you very much.