Chevron Left
返回到 Attract and Engage Customers with Digital Marketing

学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

4.8
7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据:

551 - Attract and Engage Customers with Digital Marketing 的 575 个评论(共 1,589 个)

创建者 Mauricio D R G

Apr 22, 2025

I am so happy that I found this program and that Google offers it!

创建者 Christopher L

Nov 27, 2023

Great instructor and a valuable introduction to digital marketing.

创建者 Pattie M

Jun 29, 2023

Very interesting. Learned a lot but yet did not feel bogged down.

创建者 Rohan S

Jan 1, 2023

Very well instructed along with practical assignments to complete.

创建者 faruq s

Sep 18, 2022

This is an amaizing and intresting journey with digital marketing

创建者 Anthony O

Jun 4, 2022

The instructor did a great justice to the subject. Thanks, Google.

创建者 Debra L F

Sep 15, 2024

The course was very good. Very informative! I would recommend it.

创建者 Chinalu J

Feb 23, 2024

Well detailed and educative. I loved every module in this course.

创建者 Muhammad F A R

Jun 9, 2023

GrowwithGoogle Course is just good it give a lot of terminologies

创建者 king6in

Nov 26, 2022

좋다 좋아! 한국인이라면 꼭 들어야하는 마케팅 강의. 한국인이라면 침착맨+구글 디지털마케팅 이커머스 수료증 들읍시다!

创建者 Fatini A

Sep 18, 2022

Great at and clear explanations throughout the learning process!

创建者 Ally B

May 10, 2022

Great course with concise information about the importance of SEO

创建者 Jess

Apr 26, 2024

I really enjoyed his course and the way he explained everything!

创建者 Kyrylo H

Apr 14, 2024

I gained valuable skills on Customer avatars & Marketing funnel.

创建者 Rose R

Sep 9, 2023

IT was my wonderful experience from such a outstanding teachers

创建者 A

Jul 20, 2023

Coach AK was amazing in his concepts of SEO,SEM and Display ads.

创建者 Rochelle J

Jan 9, 2023

Insightful, lots of practical activities, to test your knowledge

创建者 Aharon A T

Nov 14, 2022

Great Course, very informative, a must for every business owner.

创建者 Daniel B

Oct 12, 2022

Excellent course I learn new skills and I think is very useful

创建者 Judith O

Dec 5, 2025

its way more than i anticipated,,it infact blew my expectations

创建者 Tomasz W K

Jan 19, 2025

So far the best one. I'm rating this after finishing 3 stage .

创建者 Baby K

Feb 29, 2024

great teacher enjoyed learning and the material and assignments

创建者 Fadi A

Sep 6, 2023

Great content, and very smooth instructor with a clear language

创建者 Angeles B

Sep 9, 2025

Ahora tengo mas claro como lograr tener exito en las campañas

创建者 Kimberly M

Feb 17, 2025

Muy bueno pero deberian mejorar la traduccion en algunos casos