Name: Attract and Engage Customers with Digital Marketing
Brand: Google
Availability: OnlineOnly
Rating: 4.8 (1597 reviews)

返回到 Attract and Engage Customers with Digital Marketing

学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

4.8

星

7,596 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

826 - Attract and Engage Customers with Digital Marketing 的 850 个评论（共 1,590 个）

创建者 Jan E

•

Nov 5, 2024

Interesting informative course.

创建者 olanrewaju o

•

Sep 7, 2024

This course was very insightful

创建者 Lordelyn B

•

Aug 21, 2024

Learned o lot from this course.

创建者 julio c u r

•

Jul 26, 2024

He aprendido demasiado. Gracias

创建者 Bobby B

•

Jul 10, 2024

I'm blessed with this learnings

创建者 Deleted A

•

Nov 26, 2023

I enjoyed learning this course.

创建者 Salaar B

•

Oct 16, 2023

Experts have done a great work.

创建者 rahima k

•

Jun 22, 2023

This course helped me immensely

创建者 Huma M

•

Feb 7, 2023

This course is very informative

创建者 Amit S P

•

Dec 21, 2022

great learning......!!!!!!!!!!!

创建者 Sheyamalavathy

•

Nov 8, 2022

really helpful in the coursera

创建者 A E

•

Sep 21, 2022

This is really taking me there

创建者 Oty C

•

Aug 1, 2022

Excelente curso, muchas gracias

创建者 Frances H

•

May 29, 2022

very helpful and comprehensive!

创建者 Mujtaba H

•

May 27, 2022

WELL COACH IS VERY GOOD ADVISER

创建者 Francis M

•

Nov 4, 2025

Muy completo y bien explicado.

创建者 Nasir M

•

Aug 20, 2025

Wonderful course to begin with

创建者 Alejandro C S

•

Jan 20, 2025

Fantástico y muy instruccional

创建者 Shraddha n

•

Jan 12, 2025

Excellent teaching by Coach AK

创建者 Viktoriia K

•

Dec 8, 2024

AK is a very charismatic coach

创建者 irene c

•

Jul 22, 2024

Very informative and practical

创建者 DIFA D A

•

Jul 18, 2024

great course, very challenging

创建者 Faizan H

•

Apr 6, 2024

VERY USEFUL HIGHLY RECOMMENDED

创建者 D. W

•

Feb 24, 2024

Great course and lots of info!

创建者 S A

•

Jan 14, 2024

Very well presented impressive

学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

课程概述

热门审阅

826 - Attract and Engage Customers with Digital Marketing 的 850 个评论（共 1,590 个）