Name: Attract and Engage Customers with Digital Marketing
Brand: Google
Availability: OnlineOnly
Rating: 4.8 (1590 reviews)

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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

4.8

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

851 - Attract and Engage Customers with Digital Marketing 的 875 个评论（共 1,590 个）

创建者 Thando M

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Aug 8, 2023

Excellent course! I enjoyed it

创建者 Frederick O F J

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May 11, 2023

So many nuggets were received.

创建者 ashwani c

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May 11, 2023

excellent course well designed

创建者 Alpheus E V F

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Feb 25, 2023

Engaging instructional videos!

创建者 yasser b

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Dec 27, 2022

thank this is really effective

创建者 Anil D

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Dec 3, 2022

i loved this course! thank you

创建者 paula r l

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Sep 22, 2022

Excelente guia de aprendizaje

创建者 Ana M P d C

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Mar 21, 2025

Me gustó mucho. Muy completo.

创建者 Ramakant M

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Dec 3, 2024

Learning is fun with courcera

创建者 panyakhom l

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Sep 9, 2024

nice all information is cover

创建者 Tupou S T

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Oct 13, 2023

i really enjoy this course...

创建者 Muhammad A

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Aug 29, 2023

it a good knowledge of source

创建者 Esther E A

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Feb 12, 2023

topnotch course, learnt a lot

创建者 burhan S

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Jan 11, 2023

thank you , really helping me

创建者 Evija K

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Sep 8, 2022

Interactive, engaging course!

创建者 Dixon S

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Nov 27, 2025

very good, im learning a lot

创建者 Muhammed F P

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May 13, 2025

This course is super amazing

创建者 Beatrix H

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Apr 10, 2025

Fantastic! Very well taught.

创建者 Liela B

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Feb 9, 2025

These Cours no 2 was so Good

创建者 Pierre D

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Feb 4, 2025

ce module est extraordinaire

创建者 Josué M

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Dec 28, 2024

Très excellente la pédagogie

创建者 Mahder T

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Sep 13, 2024

wow , its perfect explantion

创建者 Mohamed S I

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Sep 10, 2024

Great knowledge and practice

创建者 Kellen F

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Jul 7, 2024

Excelente, muito explicativo

创建者 Teddy W

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Jul 1, 2024

Amazing, highly recommend it

学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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851 - Attract and Engage Customers with Digital Marketing 的 875 个评论（共 1,590 个）