Master the essential skills to transform your email marketing from manual sends to intelligent automation. This Short Course was created to help digital marketing professionals accomplish scalable, data-driven email campaigns that nurture leads automatically while delivering measurable results.
Automate, Evaluate, and Optimize Email Marketing
即将结束： 只需 199 美元（原价 399 美元）即可通过 Coursera Plus 学习新技能。立即节省
您将学到什么
Email automation success depends on strategic sequence design, personalization, and rigorous quality assurance testing before launch.
Performance optimization is an iterative process that requires systematic comparison against industry benchmarks rather than internal metrics alone.
Effective marketing automation combines technical execution with analytical thinking to deliver consistent engagement improvements.
Sustainable email marketing growth comes from building repeatable processes for both campaign creation and performance evaluation.
您将获得的技能
- Benchmarking
- Customer Engagement
- Campaign Management
- Marketing Effectiveness
- Performance Metric
- Email Marketing
- Automation
- HubSpot CRM
- Marketing Analytics
- Email Automation
- Performance Analysis
- Data-Driven Decision-Making
- Key Performance Indicators (KPIs)
- Marketing Automation
- Performance Measurement
- Personalized Service
- Quality Assurance
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Digital Marketing Operations & Analytics 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
Learners will master the technical execution of email automation by building multi-part sequences with personalization tokens and conducting comprehensive quality assurance testing.
涵盖的内容
1个视频1篇阅读材料2个作业
Learners will develop systematic approaches to analyzing email campaign performance using industry benchmarks and implementing data-driven optimization strategies.
涵盖的内容
2篇阅读材料3个作业
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