When every inbox is overflowing, only smart, strategic emails stand out — and sell. This Email Marketing Course gives you the complete roadmap to craft, automate, and optimize emails that not only get opened — but get results.
Discover how to create the perfect lead magnet, build a responsive subscriber list, and have landing pages that convert. With MailerLite, you can optimize list segmentation, automate workflows, and view campaign stats to understand what drives performance. Learn from practical tactics such as A/B testing, personalization, and mobile optimization to increase engagement, conversion rates, and customer loyalty.
If you are an entrepreneur scaling your business, a freelancer developing brand authority, or a marketer driving measurable ROI, this is the course that turns emails into profit-generating weapons. You’ll leave with the tactics and tools that the leading brands use to own the inbox and convert subscribers into lifelong customers.
Enroll today and master the art of persuasive email marketing — where every message moves your audience and multiplies your growth.
Learn why email marketing is essential and how to understand your audience’s needs. Set up your MailerLite account and create powerful lead magnets that attract and grow your subscriber list.
涵盖的内容
12个视频4个作业
显示有关单元内容的信息
12个视频•总计45分钟
Course Introduction•1分钟
Why Email Marketing Is Important For Your & Your Business•4分钟
Creating Your Free mailerLite Account•3分钟
Knowing The MailerLite Interface•4分钟
First Step: Identify Your Customer's Needs•3分钟
What Are The Strategies For Building Your Email List?•5分钟
What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially•3分钟
Types of Lead Magnets and How To Choose The Best One For You•9分钟
Best Practices When Creating A Lead Magnet•3分钟
EBook - How to Create an irresistable Lead Magnet•4分钟
Video Series - How to Create an Irresistible Lead Magnet•2分钟
PDF or Report - How to Create an Irrresistable Lead Magnet•3分钟
4个作业•总计50分钟
Checkpoint Quiz•10分钟
Checkpoint Quiz•10分钟
Proficiency Quiz•15分钟
Proficiency Quiz•15分钟
Building and Managing Your Email Marketing Funnel with MailerLite
第 2 单元•小时 后完成
单元详情
Master subscriber management, groups, and segmentation inside MailerLite. Create high-converting landing pages and subscription forms to build a strong, engaged email list.
涵盖的内容
8个视频6个作业
显示有关单元内容的信息
8个视频•总计31分钟
Subscriber Management Overview on MailerLite•4分钟
Creating Groups on MailerLite•4分钟
Importing or Exporting subscribers on MailerLite•4分钟
Remove inactive subscribers on MailerLite•2分钟
What is a Landing Page•3分钟
Creating an Irresistible Landing Page To Attract More Clients•7分钟
Creating Subscription Forms In MailerLite•5分钟
Adding a subscription form to your website•2分钟
6个作业•总计63分钟
Checkpoint Quiz•10分钟
Checkpoint Quiz•4分钟
Checkpoint Quiz•4分钟
Proficiency Quiz•15分钟
Proficiency Quiz•15分钟
Proficiency Quiz•15分钟
Optimizing Email Campaigns: Automation, Analysis, and Best Practices with MailerLite
第 3 单元•小时 后完成
单元详情
Build automated email sequences, analyze campaign performance, and apply A/B testing for better results. Learn personalization, mobile-friendly design, and best practices to keep your email account healthy and effective.
涵盖的内容
15个视频8个作业
显示有关单元内容的信息
15个视频•总计54分钟
Introduction to Email Automation•4分钟
Planning Your Email Sequence Like a Pro•5分钟
Creating An Email Sequence in MailerLite for new customers•9分钟
Activating and Testing your email automation•2分钟
Analyzing your Campaign Data •5分钟
Anti- SPAM Policy. Keeping Your account healthy.•2分钟
What Is A/B Testing And Why Is It Important?•2分钟
How to Plan Your A/B Test Campaign•4分钟
How to Create An A/B Text In MailerLite Step By Step•3分钟
What 14 studies say about the best day to send email•3分钟
The style you'll use in your emails•2分钟
10 ways to ensure your emails are mobile friendly•5分钟
LearnKartS is a Certification Prep company specializing in Cloud Computing Certifications in AWS, Azure, GCP, Project Management certificates - PMI specific - PMP, PgMP and RMP, and Salesforce certifications. Our state-of-the-art exam simulator engine helps you to identify weak areas along with loads of other analysis to crack the certification in the very first attempt.
Do I need prior experience in email marketing to take this course?
You do not need any prior experience! Whether you're a complete newbie or want to brush up on your email marketing skills, this course will walk you through each key approach, platform, and technique.
What makes this email marketing online course unique?
This course gives you real-world experience with MailerLite, one of the best email marketing systems. You'll also gain exclusive tips on how to make lead magnets that people can't refuse, how to master email automation, and how to use A/B testing to make your campaigns better, all to get measurable results.
How will this course help my career?
Being good at email marketing is a valuable skill for any marketer. You'll discover the tools and strategies you need to manage successful email campaigns, create relationships with customers, and boost your ROI—skills that are in great demand in today's employment market.
Can I use these techniques for e-commerce or personal branding?
For sure! The tools and techniques are useful for corporations, freelancers, and anybody else who wants to establish relationships with their audience.
Can I take this course if I'm not using MailerLite?
Of course! This course uses MailerLite for hands-on activities, but the concepts you'll learn, such as how to develop a responsive email list, create appealing lead magnets, automate emails, and run A/B tests, can be used on any email marketing platform. No matter what tools you use, you'll learn skills that will help you with your email marketing.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.