This course builds specialized skills in sophisticated survey methodology and research workflow automation, designed for professionals looking to elevate their market research capabilities. You’ll move beyond basic surveys to master conjoint analysis, a powerful technique for quantifying customer preferences and understanding the trade-offs they make when choosing a product. Through hands-on, simulated exercises, you will learn to design a choice-based study, optimize it for statistical efficiency, and interpret the results to guide strategic decisions in product design and pricing.
Automate Surveys for Smart Market Insights
您将学到什么
Design efficient conjoint analysis studies and build automated data workflows to gain faster, sophisticated market insights.
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Advanced Survey Design & Statistical Analysis 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
This module introduces the core principles of conjoint analysis, a premier method for understanding customer choices. Learners will explore why it's a superior technique for measuring preferences compared to simple rating scales. They will learn how to define product attributes and levels, set up a choice-based study in a simulated environment, and optimize the design to ensure statistical validity. The module uses the classic Courtyard by Marriott case study to illustrate the real-world power of getting this methodology right.
涵盖的内容
2个视频1篇阅读材料2个作业
In this module, learners shift from data collection methodology to data management efficiency. They will discover the common pains of manual data handling and learn how to solve them by building automated workflows. Using a simulated no-code environment, learners will connect a survey tool to a spreadsheet and a team messaging app, creating a seamless flow of information that triggers data exports and real-time alerts.
涵盖的内容
3个视频1篇阅读材料2个作业
获得职业证书
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位教师
164 门课程 8,980 名学生
提供方
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状态：免费试用
状态：免费试用
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